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案例简介:《印度时报》推出了 # NoConditionsApply,并挑战了 400 年的传统。在杜尔加普亚的最后一天,妇女们通过开玩笑地在彼此身上涂抹朱砂来庆祝辛诺门 · 赫拉。但传统上只有已婚妇女庆祝,而其他妇女则观看。突然,Sindoor 这个男权婚姻的象征通过两个强有力的点变成了姐妹情谊的象征。各行各业的妇女第一次被邀请庆祝姐妹情谊,并一起参加 Sindoor Khela。
案例简介:The Times of India launched #NoConditionsApply and challenged a 400 year-old tradition. On the last day of Durga Puja, women celebrate Sindoor Khela by playfully smearing vermillion on each other. But this is traditionally only celebrated by married women, while other women watch. Suddenly, Sindoor the patriarchal symbol of marriage became a symbol of sisterhood through two powerful dots. For the first time, women of all walks of life were invited to celebrate sisterhood and partake in Sindoor Khela together.
无条件适用 | No Conditions Apply - Sindoor Khela
案例简介:《印度时报》推出了 # NoConditionsApply,并挑战了 400 年的传统。在杜尔加普亚的最后一天,妇女们通过开玩笑地在彼此身上涂抹朱砂来庆祝辛诺门 · 赫拉。但传统上只有已婚妇女庆祝,而其他妇女则观看。突然,Sindoor 这个男权婚姻的象征通过两个强有力的点变成了姐妹情谊的象征。各行各业的妇女第一次被邀请庆祝姐妹情谊,并一起参加 Sindoor Khela。
无条件适用 | No Conditions Apply - Sindoor Khela
案例简介:The Times of India launched #NoConditionsApply and challenged a 400 year-old tradition. On the last day of Durga Puja, women celebrate Sindoor Khela by playfully smearing vermillion on each other. But this is traditionally only celebrated by married women, while other women watch. Suddenly, Sindoor the patriarchal symbol of marriage became a symbol of sisterhood through two powerful dots. For the first time, women of all walks of life were invited to celebrate sisterhood and partake in Sindoor Khela together.
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无条件适用 | No Conditions Apply - Sindoor Khela
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基本信息
- 广告战役: #The Times of India-推广与活动-d1e11#
- 广告品牌: The Times of India
- 发布日期: 2000
- 行业领域: 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别: 短视频 , APP
- 广告语言: 印度语
- 媒介平台: 网络
- 获得奖项:
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