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夜间活动的生物
案例简介：学分
夜间活动的生物
案例简介：Credits
Nocturnal Creatures
案例简介：学分
Nocturnal Creatures
案例简介：Credits
夜间活动的生物
暂无简介
Nocturnal Creatures
暂无简介
基本信息
综合评分
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创意
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文案
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视觉
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创作者
广告公司：
Leo Burnett Italia
案例详情
The objective was to raise awareness about McDonald's late openings and position it as the primary and most suitable destination for a late-night snack for Gen Z. We began with the insight that, much like many species that thrive and feed at night, it is natural for Gen Z to stay up late and conclude their night with a hamburger. So, the idea was to capture them in the most natural way possible in their habitat: using a real night camera during their nocturnal meal at McDonald’s.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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