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Fintro商业银行: 创业基因
案例简介：
Fintro商业银行: 创业基因
案例简介：
Fintro Business Bank: The Entrepreneurial Gene
案例简介：
Fintro Business Bank: The Entrepreneurial Gene
案例简介：
Fintro商业银行: 创业基因
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Fintro Business Bank: The Entrepreneurial Gene
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案例详情
Fintro Bank decided to put their real bankers to the test with a scientific analysis, proving that they really do possess an entrepreneurial gene. To create a credible story we shot a mini-documentary showing the research we conducted to find the entrepreneurial gene in Fintro bankers. Our experts on duty were Dr. Brons, DNA test specialist and Josette Dijkhuizen, entrepreneurship consultant and author of the book ‘The Entrepreneurial Gene’. Both have a proven track record in their respective fields. Our test subjects, meanwhile, were actual bankers instead of actors. Each banker was subjected to a DNA test and a psychological assessment. We filmed the experiment and compiled a viral mini-documentary. Entrepreneurs in Belgium were invited to watch the mini-documentary via targeted banners, POS posters and radio spots. After all, who understands an entrepreneur better than another entrepreneur?
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