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高露洁: 袖珍牙医
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高露洁: 袖珍牙医
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Colgate: Pocket Dentist
案例简介:
Colgate: Pocket Dentist
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高露洁: 袖珍牙医
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Colgate: Pocket Dentist
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Rural India has only one dentist to every 50,000 people. Without reliable advice, millions suffer from easily-preventable dental diseases. Now, Pocket Dentist is addressing 91% of rural India’s oral health problems, by providing answers to 30 common dental questions. Users connect free from basic mobile phones without data. Voice recognition identifies common questions and responds in real time. Less common questions are connected to an actual dentist. Pocket Dentist is live in two provinces of rural India, providing over six million people with professional dental advice for the first time. Colgate-Palmolive CMO Mukul Deoras said: “We believe this program is life changing for people in rural India and we are committed to expand it to more markets and impact more people worldwide.”
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