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冰冻宫殿
案例简介：这场名为 “我们讨厌浪费” 的综合运动看到，米兰著名的布雷拉区的一座历史建筑因空调开着几个月而完全冻结。 在为期一周的特技表演的第一天，没有使用品牌，让这个国家猜测发生了什么。第二天，E.On 的品牌在历史建筑的一次活动中被披露，讨论能源浪费问题。 随着特技表演发生在世界著名的拉德兹基酒吧上方，人们被邀请品尝为 E.定制的限量版拉德兹基摇滚饮料上。在安装过程中，数百名路人在街道中间停下来观察景象，并试图找出发生了什么。更糟糕的是，两辆消防车停在人行道上，整个旅对看似紧急的情况做出反应，包括用起重机从窗户营救人们。在寒冷中愤怒的邻居用抗议和标语牌做出反应，上面写着: “停止浪费” 和 “不在我们的地区”。
冰冻宫殿
案例简介：The integrated campaign, entitled ‘We Hate Waste’, saw a historic building in the prestigious Brera district of Milan appear completely frozen due to an air conditioner being left on for months. On the first day of the week-long stunt no branding was used, leaving the country speculating what had happened. On the second day, E.ON’s branding was revealed at an event at the historic building to discuss energy waste issue. With the stunt taking place above the world-famous Radetzky bar, people were invited to try the limited edition Radetzky-on-the-Rocks drink, custom-made for E.ON.During the installation, hundreds of passers-by stopped in the middle of the street to observe the spectacle and try to find out what was going on. To add to the drama, two fire trucks were parked on a sidewalk, with an entire brigade reacting to a seeming emergency, which included rescuing people from the windows in a crane. Irritated neighbours out in the cold reacted with protests and placards, reading: ‘Stop Waste’ and ‘Not in our area’.
Frozen-Palazzo
案例简介：这场名为 “我们讨厌浪费” 的综合运动看到，米兰著名的布雷拉区的一座历史建筑因空调开着几个月而完全冻结。 在为期一周的特技表演的第一天，没有使用品牌，让这个国家猜测发生了什么。第二天，E.On 的品牌在历史建筑的一次活动中被披露，讨论能源浪费问题。 随着特技表演发生在世界著名的拉德兹基酒吧上方，人们被邀请品尝为 E.定制的限量版拉德兹基摇滚饮料上。在安装过程中，数百名路人在街道中间停下来观察景象，并试图找出发生了什么。更糟糕的是，两辆消防车停在人行道上，整个旅对看似紧急的情况做出反应，包括用起重机从窗户营救人们。在寒冷中愤怒的邻居用抗议和标语牌做出反应，上面写着: “停止浪费” 和 “不在我们的地区”。
Frozen-Palazzo
案例简介：The integrated campaign, entitled ‘We Hate Waste’, saw a historic building in the prestigious Brera district of Milan appear completely frozen due to an air conditioner being left on for months. On the first day of the week-long stunt no branding was used, leaving the country speculating what had happened. On the second day, E.ON’s branding was revealed at an event at the historic building to discuss energy waste issue. With the stunt taking place above the world-famous Radetzky bar, people were invited to try the limited edition Radetzky-on-the-Rocks drink, custom-made for E.ON.During the installation, hundreds of passers-by stopped in the middle of the street to observe the spectacle and try to find out what was going on. To add to the drama, two fire trucks were parked on a sidewalk, with an entire brigade reacting to a seeming emergency, which included rescuing people from the windows in a crane. Irritated neighbours out in the cold reacted with protests and placards, reading: ‘Stop Waste’ and ‘Not in our area’.
冰冻宫殿
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Frozen-Palazzo
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基本信息
- 广告战役： #We Hate Waste#
- 广告品牌： E.ON
- 发布日期： 2016-12-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频 , 户外
- 广告语言： 意大利语
- 媒介平台： 网络
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