The house of cars 1|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

汽车之家 1

案例简介：对数百名奥克兰人来说，他们的房子是一辆汽车。他们是这个城市隐藏的无家可归者。你可能不会看到他们在街上乞讨。他们经常有工作。他们的孩子去上学。他们根本负担不起住房。但是慈善机构 Lifewise 已经获得了资金，通过从私人房东那里为他们租房子来出租房子。为了鼓励这些房东打开他们的家，新西兰 DDB 集团创建了汽车之家 -- 以及互动装置，让人们感受到汽车中的生活是什么样子, 通过电影、音频和互动屏幕。由新西兰 DDB 为 Lifewise 制作的环境广告，类别如下:公共利益，非政府组织。

汽车之家 1

案例简介：For hundreds of Aucklanders, their house is a car. They are the city’s hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens.Ambient advertisement created by DDB, New Zealand for Lifewise, within the category: Public Interest, NGO.