本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
聪明的孩子
案例简介：服务计划法国为欧尚零售创建 “聪明的孩子” 圣诞活动 Courbevoie，2018年11月29日 -- 服务计划法国为欧尚零售法国创建电视和在线圣诞活动。自从为欧尚零售推出新品牌传播六周以来，服务计划法国构思了一部圣诞电影，讲述了孩子们对行为不端的想法，以防圣诞老人没有给他们带来礼物。 来自法国 Serviceplan 的可爱欧尚圣诞 TVC 和在线电影描绘了孩子们在做顽皮的事情，比如; 在水晶吊灯上打高尔夫球，用保鲜膜覆盖马桶座, 用可怕的小丑面具吓唬一个兄弟姐妹。每个孩子在淘气之前都犹豫不决，因为他们决定要一份圣诞礼物。 Serviceplan 构思了欧尚圣诞电影，以突出欧尚.fr 网站上提供的 10,000 “神奇价格” 玩具。这部电影 (30 ''和 15 '') 由本 · 格雷戈 (万达制作) 执导，在法国所有主要的国家频道播出，并在四周内进行数字播放, 根据 Havas media 开发的媒体计划。活动的签署为欧尚对客户的承诺带来了新的证明: “全年，欧尚以神奇的价格提供了 10,000 的玩具参考。欧尚和生活的变化 ”。
聪明的孩子
案例简介：Serviceplan France Create “The Wise Children” Christmas Campaign for Auchan Retail Courbevoie, 29 November 2018– Serviceplan France create TV and online Christmas campaign for Auchan Retail France. Six weeks since launching the new brand communication for Auchan Retail, Serviceplan France conceive a Christmas film featuring children having second thoughts about misbehaving in case Father Christmas doesn’t bring them a present. The cute Auchan Christmas TVC and online film from Serviceplan France depicts children on the verge of doing naughty things such as; hitting a golf ball at a crystal chandelier, covering the toilet seat with cling film, and scaring a sibling with a frightening clown mask. Each child hesitates before being naughty, after deciding they would prefer to have a Christmas present. Serviceplan conceived the Auchan Christmas film to highlight 10,000 "magic price" toys available on the auchan.fr website. The film (30 '' and 15 '') was directed by Ben Gregor (Wanda Production), for broadcast on all major national channels in France, as well as digital for a period of four weeks, according to a media plan developed by Havas Media. The signing of the campaign brings a new proof of Auchan's commitment to its customers: "All year long, Auchan offers 10,000 references of toys at magic prices. Auchan and life changes ".
The Wise Children
案例简介：服务计划法国为欧尚零售创建 “聪明的孩子” 圣诞活动 Courbevoie，2018年11月29日 -- 服务计划法国为欧尚零售法国创建电视和在线圣诞活动。自从为欧尚零售推出新品牌传播六周以来，服务计划法国构思了一部圣诞电影，讲述了孩子们对行为不端的想法，以防圣诞老人没有给他们带来礼物。 来自法国 Serviceplan 的可爱欧尚圣诞 TVC 和在线电影描绘了孩子们在做顽皮的事情，比如; 在水晶吊灯上打高尔夫球，用保鲜膜覆盖马桶座, 用可怕的小丑面具吓唬一个兄弟姐妹。每个孩子在淘气之前都犹豫不决，因为他们决定要一份圣诞礼物。 Serviceplan 构思了欧尚圣诞电影，以突出欧尚.fr 网站上提供的 10,000 “神奇价格” 玩具。这部电影 (30 ''和 15 '') 由本 · 格雷戈 (万达制作) 执导，在法国所有主要的国家频道播出，并在四周内进行数字播放, 根据 Havas media 开发的媒体计划。活动的签署为欧尚对客户的承诺带来了新的证明: “全年，欧尚以神奇的价格提供了 10,000 的玩具参考。欧尚和生活的变化 ”。
The Wise Children
案例简介：Serviceplan France Create “The Wise Children” Christmas Campaign for Auchan Retail Courbevoie, 29 November 2018– Serviceplan France create TV and online Christmas campaign for Auchan Retail France. Six weeks since launching the new brand communication for Auchan Retail, Serviceplan France conceive a Christmas film featuring children having second thoughts about misbehaving in case Father Christmas doesn’t bring them a present. The cute Auchan Christmas TVC and online film from Serviceplan France depicts children on the verge of doing naughty things such as; hitting a golf ball at a crystal chandelier, covering the toilet seat with cling film, and scaring a sibling with a frightening clown mask. Each child hesitates before being naughty, after deciding they would prefer to have a Christmas present. Serviceplan conceived the Auchan Christmas film to highlight 10,000 "magic price" toys available on the auchan.fr website. The film (30 '' and 15 '') was directed by Ben Gregor (Wanda Production), for broadcast on all major national channels in France, as well as digital for a period of four weeks, according to a media plan developed by Havas Media. The signing of the campaign brings a new proof of Auchan's commitment to its customers: "All year long, Auchan offers 10,000 references of toys at magic prices. Auchan and life changes ".
聪明的孩子
暂无简介
The Wise Children
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
