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杰作
案例简介:2018年5月20日,国际米兰结束了他们痛苦的七年缺席欧洲冠军联赛。在那个美好的日子里,国际米兰引用了神圣的喜剧,推出了一场新的赛季门票活动,作品遵循了意大利文艺复兴时期的风格,包含了 104 名国际米兰球迷。他们是在圣西罗的一场实际比赛中通过 “体育场选角” 挑选出来的,并拍摄了描绘古典姿势的照片。此外,我们在整个艺术品中隐藏了五个独特的粉丝故事和十几个秘密信息。这项工作已经成为在线体育文化的一部分,并在 24 小时内从俱乐部网站上下载了 55,000 多次。季票也很快售罄,活动比计划提前一个月结束。
杰作
案例简介:On 20 May 2018, Inter ended their painful seven-year absence from the UEFA Champions League. Quoting the Divine Comedy on that fine day, Inter came out “to rebehold the stars” with a new season ticket campaign.The artwork follows the style of Italian Renaissance and contains 104 Inter fans. They were selected through a “stadium casting” during an actual match at San Siro and photographed depicting classical poses.Furthermore, we hid five unique fan stories and a dozen secret messages throughout the artwork. The work has since become part of online sporting culture and was downloaded from the club’s website over 55,000 times in just 24 hours.Season tickets also sold out quickly, with the campaign finishing one month earlier than planned.
The Masterpiece
案例简介:2018年5月20日,国际米兰结束了他们痛苦的七年缺席欧洲冠军联赛。在那个美好的日子里,国际米兰引用了神圣的喜剧,推出了一场新的赛季门票活动,作品遵循了意大利文艺复兴时期的风格,包含了 104 名国际米兰球迷。他们是在圣西罗的一场实际比赛中通过 “体育场选角” 挑选出来的,并拍摄了描绘古典姿势的照片。此外,我们在整个艺术品中隐藏了五个独特的粉丝故事和十几个秘密信息。这项工作已经成为在线体育文化的一部分,并在 24 小时内从俱乐部网站上下载了 55,000 多次。季票也很快售罄,活动比计划提前一个月结束。
The Masterpiece
案例简介:On 20 May 2018, Inter ended their painful seven-year absence from the UEFA Champions League. Quoting the Divine Comedy on that fine day, Inter came out “to rebehold the stars” with a new season ticket campaign.The artwork follows the style of Italian Renaissance and contains 104 Inter fans. They were selected through a “stadium casting” during an actual match at San Siro and photographed depicting classical poses.Furthermore, we hid five unique fan stories and a dozen secret messages throughout the artwork. The work has since become part of online sporting culture and was downloaded from the club’s website over 55,000 times in just 24 hours.Season tickets also sold out quickly, with the campaign finishing one month earlier than planned.
杰作
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The Masterpiece
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基本信息
- 广告战役: #The Masterpiece#
- 广告品牌: Ticket To The Moon
- 发布日期: 2018-11-01
- 行业领域: 体育产业 , 商务服务
- 媒体类别: 户外
- 广告语言: 意大利语
- 媒介平台: 网络
- 获得奖项:
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