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南岸万岁
案例简介:当南岸Undercroft受到威胁时,运营商Creative和Ben希望帮助竞选活动挽救它。该项目的目的是发起一场运动,引起所有社区对南岸万岁请愿书的认识和参与。自70年代初以来,南岸一直被滑板和创意社区使用,并已成为旅游,表现主义和创造力的标志性场所。这个想法是创建一个多平台的完全集成的广告活动,其中包含有关在请愿书中添加姓名的人们的视觉内容。
南岸万岁
案例简介:When the Southbank Undercroft was under threat, The Operators Creative and Ben wanted to help the campaign to save it. The purpose of this project was to create a campaign which generated awareness and participation from all communities about the Long Live the South Bank petition. The Southbank has been used by the skateboard and creative community since the early 70’s and has become an iconic place for tourism, expressionism and creativity. The idea was to create a multi-platform fully integrated advertising campaign which is rich with visual content about the people who have added their names to the petition.
Long Live Southbank
案例简介:当南岸Undercroft受到威胁时,运营商Creative和Ben希望帮助竞选活动挽救它。该项目的目的是发起一场运动,引起所有社区对南岸万岁请愿书的认识和参与。自70年代初以来,南岸一直被滑板和创意社区使用,并已成为旅游,表现主义和创造力的标志性场所。这个想法是创建一个多平台的完全集成的广告活动,其中包含有关在请愿书中添加姓名的人们的视觉内容。
Long Live Southbank
案例简介:When the Southbank Undercroft was under threat, The Operators Creative and Ben wanted to help the campaign to save it. The purpose of this project was to create a campaign which generated awareness and participation from all communities about the Long Live the South Bank petition. The Southbank has been used by the skateboard and creative community since the early 70’s and has become an iconic place for tourism, expressionism and creativity. The idea was to create a multi-platform fully integrated advertising campaign which is rich with visual content about the people who have added their names to the petition.
南岸万岁
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Long Live Southbank
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