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亲人也会忘记自己
案例简介：在Cossette发起的最新活动中，FQSA的目标是使护理人员熟悉为他们提供的服务和计划，而不是为患者提供的服务和计划。目的是承认这种疾病对照顾者生活的巨大影响，并提供帮助。阿尔茨海默病可分离出153 000多名魁北克人，据估计，2031年，被诊断患有神经认知障碍的魁北克人的数量将增加70%。 标语: 亲人也忘记了自己，阿尔茨海默氏症协会想提醒照顾者，他们可以得到帮助。“世界各地有很多关于阿尔茨海默氏病的优秀运动。然而，他们中很少有人从照顾者的角度来对待它，“Cossette的创意总监Richard Rochette-Villeneuve说。“我们选择关注这种疾病最著名的症状，记忆丧失，并将其转移到亲人身上。这种独特的方法不仅突出了对每个被这种疾病感染的人的影响，而且不幸的是，这也是非常真实的。“加拿大Cossette为阿尔茨海默氏症基金会创建的综合广告，类别为: 公共利益，非政府组织。
亲人也会忘记自己
案例简介：In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.” Integrated advertisement created by Cossette, Canada for Fédération Québécoise des Sociétés d'Alzheimer, within the category: Public Interest, NGO.
Loved ones forget themselves too
案例简介：在Cossette发起的最新活动中，FQSA的目标是使护理人员熟悉为他们提供的服务和计划，而不是为患者提供的服务和计划。目的是承认这种疾病对照顾者生活的巨大影响，并提供帮助。阿尔茨海默病可分离出153 000多名魁北克人，据估计，2031年，被诊断患有神经认知障碍的魁北克人的数量将增加70%。 标语: 亲人也忘记了自己，阿尔茨海默氏症协会想提醒照顾者，他们可以得到帮助。“世界各地有很多关于阿尔茨海默氏病的优秀运动。然而，他们中很少有人从照顾者的角度来对待它，“Cossette的创意总监Richard Rochette-Villeneuve说。“我们选择关注这种疾病最著名的症状，记忆丧失，并将其转移到亲人身上。这种独特的方法不仅突出了对每个被这种疾病感染的人的影响，而且不幸的是，这也是非常真实的。“加拿大Cossette为阿尔茨海默氏症基金会创建的综合广告，类别为: 公共利益，非政府组织。
Loved ones forget themselves too
案例简介：In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.” Integrated advertisement created by Cossette, Canada for Fédération Québécoise des Sociétés d'Alzheimer, within the category: Public Interest, NGO.
亲人也会忘记自己
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Loved ones forget themselves too
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基本信息
- 广告品牌： Fédération Québécoise des Sociétés d'Alzheimer
- 发布日期： 2021-03
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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