SAP is launching a new global advertising campaign, the next evolution of its “We help the world run better” platform and is centered on helping their customers become best-run businesses. The commercial ends with a new tagline, “The best-run businesses that make the world run better. The best run SAP.”The effort, created by BBDO New York, is a multi-media campaign that includes TV/film, print, digital, out-of-home, social and an updated web experience. The TV spot continues to feature actor Clive Owen, who first appeared in SAP commercials last year.The campaign launches with paid media support in both the US and Germany.CreditsAgency: BBDO New YorkClient: SAPChief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnExecutive Creative Director: Greg KetchumExecutive Creative Director: Tom GodiciCreative Director: Corey RakowskyCreative Director: Kleber MenezesDirector of Integrated Production: David RolfeExecutive Producer: Alex GianniSenior Producer: Ted McEnaneyDirector of Music: Rani VazBusiness Manager: Grace KellyAccount Person(s):Managing Director: Gerhard RemleinSenior Account Director: Lesli BilgorAccount Director: Kristen RocheAccount Manager: Virginia RojoAccount Executive: Isabel PluckGroup Planning Director: Brit BrowningAssociate Planning Director: Damon GarrettProduction Company: O PositiveDirector: Jim JenkinsExecutive Producer: Ralph LaucellaExecutive Producer: Marc GrillDirector of Photography: Claudio MirandaEdit House: MackCutEditor: Ian MackenzieAssistant Editor: Gustavo RomanExecutive Producer: Gina PaganoPost/FX’s: Method NYSenior Producer: Graham DunglinsonBusiness Development: Stuart Robinson Lead Flame Artist: Mario CasertaVisual Effects Supervisor: Douglas LukaColor: Co3Colorist: Tim MasickProducer: Kevin BrehenyOriginal Music: StorefrontAudio Post: Heard City Engineer: Evan MangiameleProducer: Sasha AwnManaging Director: Gloria Pitagorsky