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六本木山上的花茂盛
案例简介：客户简报或目标 我们的客户希望通过定期的季节性活动来改善六本木山的时尚形象，并希望我们负责空间生产和 v.I.这次活动名为 “六本木山上的鲜花繁茂”，重点是根据目标的口味设计色彩鲜艳、独特的花卉图案。 执行 我们考虑让人们在参观六本木山时，激发一种穿着花型衣服的提升感，并代表他们享受打开包装的乐趣，保持春天的新鲜通过显示真空包装的实际物品。流行和多彩的字体也有助于这种提升的感觉。它最初是用照明和霓虹灯管设计的。有了这两种材料，我们不仅建造了大橱窗，还印刷了东西和电影。 结果 可以说，这次活动对销售产生了影响。事实上，在一个半月的竞选期间，带有花卉图案的商品销售很好。他们中的许多人从我们制作的展示窗口中被转移到每家商店，作为这次活动的主要创作之一。 相关性 我们的客户森建筑有限公司经营六本木山，位于六本木地区，特别受高收入阶层和外国人欢迎。六本木山是这个地区的主要综合体之一，有办公室、公寓、商店、电影院、酒店、博物馆等。，但是几乎没有时尚的形象。
六本木山上的花茂盛
案例简介：Client Brief Or Objective Our client hoped to improve the fashion image of Roppongi Hills with regular seasonal campaign and would like us to be in charge of space production and V.I. This campaign, named “FLOWER LUSH IN ROPPONGI HILLS”, focused on a colorful and unique flower pattern in accordance with taste of the target. Execution We considered letting people inspire a feeling of exaltation to wear the clothes with a flower pattern when they visit Roppongi Hills and represented the story that they enjoy the pleasure of unsealing the package preserving the freshness of spring by displaying vacuum-packed actual items. Pop and colorful typography also helps a feeling of such exaltation. It was designed originally with a motif of illumination and neon tube.With these two materials we not only built big display window but also printed matters and movie. Outcome It can be said that this campaign had an effect on sales. In fact, the items with a flower pattern were selling well throughout the campaign period of one and half month. Many of them were removed to each shop from the display window that we produced as one of main creation for the campaign. Relevancy Our client, Mori Building Co., Ltd. operates Roppongi Hills which is located in Roppongi area and popular especially with the high income bracket and foreigners. Roppongi Hills is one of the main complex around this area with offices, apartment houses, shops, movie theater, hotel, museum etc., however there is only little image of fashion.
Flower Lush In Roppongi Hills
案例简介：客户简报或目标 我们的客户希望通过定期的季节性活动来改善六本木山的时尚形象，并希望我们负责空间生产和 v.I.这次活动名为 “六本木山上的鲜花繁茂”，重点是根据目标的口味设计色彩鲜艳、独特的花卉图案。 执行 我们考虑让人们在参观六本木山时，激发一种穿着花型衣服的提升感，并代表他们享受打开包装的乐趣，保持春天的新鲜通过显示真空包装的实际物品。流行和多彩的字体也有助于这种提升的感觉。它最初是用照明和霓虹灯管设计的。有了这两种材料，我们不仅建造了大橱窗，还印刷了东西和电影。 结果 可以说，这次活动对销售产生了影响。事实上，在一个半月的竞选期间，带有花卉图案的商品销售很好。他们中的许多人从我们制作的展示窗口中被转移到每家商店，作为这次活动的主要创作之一。 相关性 我们的客户森建筑有限公司经营六本木山，位于六本木地区，特别受高收入阶层和外国人欢迎。六本木山是这个地区的主要综合体之一，有办公室、公寓、商店、电影院、酒店、博物馆等。，但是几乎没有时尚的形象。
Flower Lush In Roppongi Hills
案例简介：Client Brief Or Objective Our client hoped to improve the fashion image of Roppongi Hills with regular seasonal campaign and would like us to be in charge of space production and V.I. This campaign, named “FLOWER LUSH IN ROPPONGI HILLS”, focused on a colorful and unique flower pattern in accordance with taste of the target. Execution We considered letting people inspire a feeling of exaltation to wear the clothes with a flower pattern when they visit Roppongi Hills and represented the story that they enjoy the pleasure of unsealing the package preserving the freshness of spring by displaying vacuum-packed actual items. Pop and colorful typography also helps a feeling of such exaltation. It was designed originally with a motif of illumination and neon tube.With these two materials we not only built big display window but also printed matters and movie. Outcome It can be said that this campaign had an effect on sales. In fact, the items with a flower pattern were selling well throughout the campaign period of one and half month. Many of them were removed to each shop from the display window that we produced as one of main creation for the campaign. Relevancy Our client, Mori Building Co., Ltd. operates Roppongi Hills which is located in Roppongi area and popular especially with the high income bracket and foreigners. Roppongi Hills is one of the main complex around this area with offices, apartment houses, shops, movie theater, hotel, museum etc., however there is only little image of fashion.
六本木山上的花茂盛
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Flower Lush In Roppongi Hills
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