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全国女子足球联赛

案例简介：MassiveMusic Sonically 重塑全国女子足球联赛国际音乐机构的纽约办公室为 NWSL 创建音乐包和品牌，因为它正在走向终身网络纽约，2017年7月 -- 国家女子足球联盟 (NWSL) 在终身网络上首次亮相时，被国际音乐机构 MassiveMusic 彻底重塑。终身网络成为国家女子足球联盟的官方赞助商和广播合作伙伴，这是赛季初开始的三年合同的一部分。作为搬到新家的一部分，联盟从 MassiveMusic 那里获得了一个全新的广播身份。该机构的伦敦办公室已经为英超 2016/17 赛季提供了获奖的音频身份, massiveMusic 的纽约办公室被赋予了为 4月开始的 NWSL 创作原创主题和品牌音乐包的任务。 MassiveMusic 团队将该机构的音乐战略和情报能力与其声波品牌、音乐创作和制作产品相结合，创建了一个将 NSWL 的强度与终身网络相结合的音频身份。在研究了女子体育联盟的景观后，马西维莫西奇发现了一个明显缺乏声音身份和品牌的整体。MassiveMusic 在一张空白画布上摆了个姿势，并得到了网络的充分支持，能够为美国女子足球的声音定下标准和基调。伊莱贾 · B · 撕裂，高级创意总监，MassiveMusic New York，评论道: “伦敦在英超取得成功的背后, 我们得到了一个激动人心的机会去重新塑造足球联赛的声音。在我们的研究和分析阶段，我们发现几乎所有的美国女子体育联盟都缺乏自己的音乐身份, 所以我们非常兴奋和荣幸有机会在联盟历史上的一个分水岭时刻定义 NWSL 的声音。” “在与全国女子足球联盟合作制作和广播每周直播足球比赛后，Lifetime 需要创建一个音乐主题包。我们发现 MassiveMusic 在注意到他们在 sonic 品牌领域所做的一些杰出工作后。与 MassiveMusic 的过程是独特的，创造性的和协作的。我们的交货时间非常短，对结果非常满意。他们的服务水平确实是独一无二的。“Jennifer Insogna，音乐服务集团，a + E 电视网络有限责任公司去年，MassiveMusic 与创意机构 DixonBaxi 合作，为英超 2016/17 赛季回归创造了一个全新的音频身份。为了补充 DixonBaxi 的新鲜外观，马西维穆塞奇的伦敦办公室修改了英超国际广播节目的音频身份。广播改革在今年的欧洲转型奖中获得了最佳音频品牌使用类别的金牌。

全国女子足球联赛

案例简介：MassiveMusic Sonically Rebrands National Women’s Soccer League International music agency’s New York’s office creates music package and branding for NWSL as it moves to Lifetime Network New York, July, 2017 — The National Women’s Soccer League (NWSL) has been given a total sonic rebrand by international music agency, MassiveMusic, as it makes its debut on Lifetime Network. Lifetime Network became the official sponsor and broadcast partner of the National Women’s Soccer League as part of a three-year deal that began at the start of the season. As part of the move to a new home, the league received a whole new broadcast identity from MassiveMusic. With the agency’s London office having already given the Premier League an award-winning audio identity for the 2016/17 season, MassiveMusic’s New York office was given the task of creating an original theme and branded music package for the NWSL, which started in April. Coupling the agency’s music strategy and intelligence capabilities with its sonic branding, music composition and production offering, the MassiveMusic team created an audio identity that marries the intensity of the NSWL with Lifetime Network. Having researched the landscape of women’s sports leagues, MassiveMusic discovered a distinct lack of sonic identity and branding across the board. Posed with a blank canvas and fully supported by the network, MassiveMusic was able to set the bar and tone for what women’s soccer would sound like in the US. Elijah B Torn, Senior Creative Director, MassiveMusic New York, comments: “Fresh off the back of London’s success with the Premier League, we were given an exciting opportunity to sonically rebrand a soccer league. In our research and analysis phase we discovered that almost all of the American Women’s sports leagues lacked any musical identity of their own, so we were incredibly excited and honored to get the chance to define what the NWSL sounds like in what is a watershed moment in the league’s history.” “Lifetime needed to create a music theme package after partnering with the National Women’s Soccer League to produce and broadcast weekly live soccer games. We discovered MassiveMusic after noticing some of the outstanding work they had done in the sonic branding space. The process with MassiveMusic was unique, creative and collaborative. We had an incredibly short timeline for delivery and could not have been happier with the results. Their service levels are truly one-of-a-kind.” Jennifer Insogna, Music Services Group, A+E Television Networks LLC M Last year, MassiveMusic partnered with creative agency DixonBaxi to create an entirely new audio identity for the Premier League as it returned for the 2016/17 season. To complement DixonBaxi’s fresh look, MassiveMusic’s London office revamped the audio identity of the Premier League’s international broadcast shows. The broadcasting overhaul picked up Gold at this year’s Transform Awards Europe in the Best Use of Audio Branding category.