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# PLSChallenge
案例简介：法国的目标是在10年内对80% 名法国人进行急救培训。为了实现这一目标，在教育部的努力下，越来越多的年轻人正在接受培训，但根据SMEREP的一项调查，仍有40% 名法国高中生宣布他们从未接受过急救培训。为了解决这个问题，Kewl (Konbini的创意hotshop) 和法国红十字会在其作为培训师的历史使命中，决定投资这一代人的第一个平台TikTok，以创建第一个舞蹈挑战赛，旨在提高认识并培训年轻人采取急救措施。法国Kewl为法国红十字会创建的数字广告，类别: 公共利益，非政府组织。
# PLSChallenge
案例简介：France aims to train 80% of French people in first aid within 10 years. To reach this objective, more and more young people are being trained thanks to the efforts of the Department of Education but there is still progress to make, according to a survey by SMEREP, 40% of French high school students declare that they have never received first aid training. In order to resolve this problem, Kewl (Konbini’s creative hotshop) and the French Red Cross, in its historical mission as a trainer, decided to invest TikTok, the first platform of this generation, to create the first dance challenge which aims to raise awareness and train young people in first aid measures. Digital advertisement created by Kewl, France for The French Red Cross, within the category: Public Interest, NGO.
#PLSChallenge
案例简介：法国的目标是在10年内对80% 名法国人进行急救培训。为了实现这一目标，在教育部的努力下，越来越多的年轻人正在接受培训，但根据SMEREP的一项调查，仍有40% 名法国高中生宣布他们从未接受过急救培训。为了解决这个问题，Kewl (Konbini的创意hotshop) 和法国红十字会在其作为培训师的历史使命中，决定投资这一代人的第一个平台TikTok，以创建第一个舞蹈挑战赛，旨在提高认识并培训年轻人采取急救措施。法国Kewl为法国红十字会创建的数字广告，类别: 公共利益，非政府组织。
#PLSChallenge
案例简介：France aims to train 80% of French people in first aid within 10 years. To reach this objective, more and more young people are being trained thanks to the efforts of the Department of Education but there is still progress to make, according to a survey by SMEREP, 40% of French high school students declare that they have never received first aid training. In order to resolve this problem, Kewl (Konbini’s creative hotshop) and the French Red Cross, in its historical mission as a trainer, decided to invest TikTok, the first platform of this generation, to create the first dance challenge which aims to raise awareness and train young people in first aid measures. Digital advertisement created by Kewl, France for The French Red Cross, within the category: Public Interest, NGO.
# PLSChallenge
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#PLSChallenge
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