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变形镜
案例简介:该装置位于通往德意志银行总部品牌和会议区的楼梯末端。它由一面面镜子和投射到对面墙上的蓝光组成。站在楼梯底部的游客最初看到镜子上看似随机的蓝色反射。通过他们自己的运动,参观者会产生一种电影感知: 他们看到的每一步都会改变。当他们走近时,蓝光反射开始成形,直到游客到达楼梯顶部时,它们被分解成银行的标志。
变形镜
案例简介:The installation is situated at the end of the stairway leading up to the brand and conference area in the headquarters of Deutsche Bank. It consists of a faceted mirror and blue light projected onto the opposite wall. Standing at the bottom of the stairs visitors initially see seemingly random blue reflections on the mirror. Through their own movement, visitors then generate a filmic perception: what they see changes with every step. As they get closer, the blue light reflections begin to take shape, until they resolve into the bank’s logo upon the visitors reaching the top of the stairs.
Anamorphic Mirror
案例简介:该装置位于通往德意志银行总部品牌和会议区的楼梯末端。它由一面面镜子和投射到对面墙上的蓝光组成。站在楼梯底部的游客最初看到镜子上看似随机的蓝色反射。通过他们自己的运动,参观者会产生一种电影感知: 他们看到的每一步都会改变。当他们走近时,蓝光反射开始成形,直到游客到达楼梯顶部时,它们被分解成银行的标志。
Anamorphic Mirror
案例简介:The installation is situated at the end of the stairway leading up to the brand and conference area in the headquarters of Deutsche Bank. It consists of a faceted mirror and blue light projected onto the opposite wall. Standing at the bottom of the stairs visitors initially see seemingly random blue reflections on the mirror. Through their own movement, visitors then generate a filmic perception: what they see changes with every step. As they get closer, the blue light reflections begin to take shape, until they resolve into the bank’s logo upon the visitors reaching the top of the stairs.
变形镜
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Anamorphic Mirror
暂无简介
基本信息
- 广告战役: #Deutsche Bank-设计与品牌-d226#
- 广告品牌: 德意志银行
- 发布日期: 2000
- 行业领域: 律师事务所 , 商务服务 , 金融/证券
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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