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变形镜
案例简介：简要解释 门厅是一个 25 平方米的狭窄房间，强烈限制了安装的可能大小。因此，我们决定利用光线进行辐射冲击，并在通过短楼梯接近该地区时利用游客的移动来扩大接待过程。随着游客对安装入口的了解越来越多，上楼成为体验的一部分。它的概念是基于变形的原理: 当你改变你在太空中的位置时，你所看到的会改变。当从一个特定的 “甜蜜的地方” 看到图像时，图像才会完全消失。 描述客户的简报 德意志银行在法兰克福的重新设计的公司总部现在有一个品牌和会议区。这一部分是公共的，可以通过楼梯从宽敞的中庭直接进入。德意志银行委托我们为该地区的门厅开发一个引用著名公司标志的装置，该标志最初由安东 · 斯坦科夫斯基设计。简报旨在提供一个大气元素，让站在接待处的顾客、游客和员工以及连接大楼两座塔的桥梁都能看到。 描述你是如何到达最终设计的 “变形镜子” 由一面刻面镜子和投射到对面墙上的蓝光组成。从 “甜蜜的斑点” 上看，镜子反映了银行的标志。站在楼梯的底部，游客可以看到镜子侧面看似随机的蓝色反射。当他们走近时，蓝色的倒影开始成形，直到他们在游客到达楼梯顶部时分解成银行的标志。以这种方式，从静态曲面创建动画。当游客越来越接近进入会议区时，他们自己也被反映在镜子里，因此占据了中心舞台。 表明市场的结果有多成功: 自 4月6日开业以来，超过 20,000 名游客前来参观品牌区的公共部分。董事会成员利用整体设施举行招待会，人力资源等职能部门正在利用它进行员工活动，银行经理邀请合作伙伴和客户，新闻部门欢迎记者。凭借不引人注目的手段，充满活力但富有诗意的装置 “变形镜” 创造了一个具有空间影响的大气元素，并从一开始就将游客融入到品牌中。
变形镜
案例简介：Brief Explanation The vestibule is a narrow room of 25sqm strongly limiting the possible size of the installation. Therefore, we decided to utilise light for a radiant impact, and to expand the process of reception by making use of the visitors’ movement while approaching the area via a short staircase. Going upstairs becomes part of the experience as visitors gain increasing insights to the entry with the installation. Its concept is based on the principle of anamorphosis: what you see alters as you change your position in space. The image only fully resolves itself when seen from a particular ‘sweet spot’. Describe the brief from the client The redesigned corporate headquarters of Deutsche Bank in Frankfurt am Main are now housing a brand and conference area. Parts of this section are public and can be accessed directly from the spacious atrium via a staircase. Deutsche Bank commissioned us to develop an installation that references the well-known company logo, originally designed by Anton Stankowski, for the vestibule of this area. The brief was to provide an atmospheric element that would be visible to customers, visitors and employees standing at reception, as well as on the bridge connecting the building’s 2 towers. Description of how you arrived at the final design ‘Anamorphic Mirror’ consists of a faceted mirror and blue light projected onto the opposite wall. When viewed from the ‘sweet spot’ the mirror reflects the Bank's logo. Standing at the bottom of the stairs, visitors see seemingly random blue reflections on the mirror’s facets. As they get closer, the blue reflections begin to take shape, until they resolve into the bank’s logo upon the visitors’ reaching the stairs' top. In this manner, an animation is created from a static surface. While getting even closer to entering the conference area, visitors are themselves reflected in the mirror and thus take centre stage. Indication of how successful the outcome was in the market: Since the opening on April 6 more than 20,000 visitors came to see the public part of the brand area. Board members use the overall facilities to hold receptions, functions such as HR are using it for employee activities, bank managers invite partners and clients, the press department welcomes journalists. With unobtrusive means, the dynamic and yet poetic installation ‘Anamorphic Mirror’ creates an atmospheric element with space-encompassing impact, and attunes visitors to the brand from the very beginning.
ANAMORPHIC MIRROR
案例简介：简要解释 门厅是一个 25 平方米的狭窄房间，强烈限制了安装的可能大小。因此，我们决定利用光线进行辐射冲击，并在通过短楼梯接近该地区时利用游客的移动来扩大接待过程。随着游客对安装入口的了解越来越多，上楼成为体验的一部分。它的概念是基于变形的原理: 当你改变你在太空中的位置时，你所看到的会改变。当从一个特定的 “甜蜜的地方” 看到图像时，图像才会完全消失。 描述客户的简报 德意志银行在法兰克福的重新设计的公司总部现在有一个品牌和会议区。这一部分是公共的，可以通过楼梯从宽敞的中庭直接进入。德意志银行委托我们为该地区的门厅开发一个引用著名公司标志的装置，该标志最初由安东 · 斯坦科夫斯基设计。简报旨在提供一个大气元素，让站在接待处的顾客、游客和员工以及连接大楼两座塔的桥梁都能看到。 描述你是如何到达最终设计的 “变形镜子” 由一面刻面镜子和投射到对面墙上的蓝光组成。从 “甜蜜的斑点” 上看，镜子反映了银行的标志。站在楼梯的底部，游客可以看到镜子侧面看似随机的蓝色反射。当他们走近时，蓝色的倒影开始成形，直到他们在游客到达楼梯顶部时分解成银行的标志。以这种方式，从静态曲面创建动画。当游客越来越接近进入会议区时，他们自己也被反映在镜子里，因此占据了中心舞台。 表明市场的结果有多成功: 自 4月6日开业以来，超过 20,000 名游客前来参观品牌区的公共部分。董事会成员利用整体设施举行招待会，人力资源等职能部门正在利用它进行员工活动，银行经理邀请合作伙伴和客户，新闻部门欢迎记者。凭借不引人注目的手段，充满活力但富有诗意的装置 “变形镜” 创造了一个具有空间影响的大气元素，并从一开始就将游客融入到品牌中。
ANAMORPHIC MIRROR
案例简介：Brief Explanation The vestibule is a narrow room of 25sqm strongly limiting the possible size of the installation. Therefore, we decided to utilise light for a radiant impact, and to expand the process of reception by making use of the visitors’ movement while approaching the area via a short staircase. Going upstairs becomes part of the experience as visitors gain increasing insights to the entry with the installation. Its concept is based on the principle of anamorphosis: what you see alters as you change your position in space. The image only fully resolves itself when seen from a particular ‘sweet spot’. Describe the brief from the client The redesigned corporate headquarters of Deutsche Bank in Frankfurt am Main are now housing a brand and conference area. Parts of this section are public and can be accessed directly from the spacious atrium via a staircase. Deutsche Bank commissioned us to develop an installation that references the well-known company logo, originally designed by Anton Stankowski, for the vestibule of this area. The brief was to provide an atmospheric element that would be visible to customers, visitors and employees standing at reception, as well as on the bridge connecting the building’s 2 towers. Description of how you arrived at the final design ‘Anamorphic Mirror’ consists of a faceted mirror and blue light projected onto the opposite wall. When viewed from the ‘sweet spot’ the mirror reflects the Bank's logo. Standing at the bottom of the stairs, visitors see seemingly random blue reflections on the mirror’s facets. As they get closer, the blue reflections begin to take shape, until they resolve into the bank’s logo upon the visitors’ reaching the stairs' top. In this manner, an animation is created from a static surface. While getting even closer to entering the conference area, visitors are themselves reflected in the mirror and thus take centre stage. Indication of how successful the outcome was in the market: Since the opening on April 6 more than 20,000 visitors came to see the public part of the brand area. Board members use the overall facilities to hold receptions, functions such as HR are using it for employee activities, bank managers invite partners and clients, the press department welcomes journalists. With unobtrusive means, the dynamic and yet poetic installation ‘Anamorphic Mirror’ creates an atmospheric element with space-encompassing impact, and attunes visitors to the brand from the very beginning.
变形镜
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ANAMORPHIC MIRROR
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基本信息
- 广告战役： #Deutsche Bank-设计与品牌-d226#
- 广告品牌： 德意志银行
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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