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最危险的街道 2
案例简介：每天有 100 美国人被枪毙，还有数百人被枪击受伤。芝加哥市是美国最大的枪支问题之一。相当于每周发生一次大规模枪击事件，然而如此多的芝加哥人已经对暴力麻木了。为了开始对话并推动全国人民采取行动，伊利诺伊州反对手枪暴力委员会 (ICHV) 与 FCB 芝加哥合作,最近公布了一个名为 “最危险的街道” 的艺术展该装置展示了芝加哥枪支暴力的一周又一周的可视化。当你走过展览时，你会被受害者家庭讲述他们故事的情感音频所引导，同时被红色激光束包围。每个光束代表枪支暴力的受害者。当你穿过横梁时，受害者的细节，包括年龄、性别和事故时间，都会投射在小巷的墙上。想象一下，在芝加哥，38 个激光代表了一周内 38 名枪支暴力受害者。
最危险的街道 2
案例简介：Every day, 100 Americans are killed with guns and hundreds more are shot and injured. And the city of Chicago has one of the largest gun problems in America. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence. To start a conversation and move people to action across the country, the Illinois Council Against Handgun Violence (ICHV), in partnership with FCB Chicago, recently unveiled an art exhibit called “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.
Most Dangerous Street 2
案例简介：每天有 100 美国人被枪毙，还有数百人被枪击受伤。芝加哥市是美国最大的枪支问题之一。相当于每周发生一次大规模枪击事件，然而如此多的芝加哥人已经对暴力麻木了。为了开始对话并推动全国人民采取行动，伊利诺伊州反对手枪暴力委员会 (ICHV) 与 FCB 芝加哥合作,最近公布了一个名为 “最危险的街道” 的艺术展该装置展示了芝加哥枪支暴力的一周又一周的可视化。当你走过展览时，你会被受害者家庭讲述他们故事的情感音频所引导，同时被红色激光束包围。每个光束代表枪支暴力的受害者。当你穿过横梁时，受害者的细节，包括年龄、性别和事故时间，都会投射在小巷的墙上。想象一下，在芝加哥，38 个激光代表了一周内 38 名枪支暴力受害者。
Most Dangerous Street 2
案例简介：Every day, 100 Americans are killed with guns and hundreds more are shot and injured. And the city of Chicago has one of the largest gun problems in America. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence. To start a conversation and move people to action across the country, the Illinois Council Against Handgun Violence (ICHV), in partnership with FCB Chicago, recently unveiled an art exhibit called “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.
最危险的街道 2
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Most Dangerous Street 2
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基本信息
- 广告战役： #Most Dangerous Street#
- 广告品牌： 伊利诺伊州反对手枪暴力委员会
- 发布日期： 2019-04-01
- 行业领域： 政府/机关 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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