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案例简介：Credits
Voice of Silence
案例简介：
Voice of Silence
案例简介：Credits
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Voice of Silence
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基本信息
- 广告品牌： Fala Mulher Association , SBT
- 发布日期： 2023-10
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
The numbers of violence against women increase every year in the country. However, the reporting of such crimes is inversely proportional for different reasons: fear, shame, as well as lack of information and access to official support channels. With this in mind, the Fala Mulher Association and SBT do Bem launched the "Voice of Silence" project. Created by We, the initiative brings the concept "When a woman suffers in silence, someone else speaks for her". Throughout the campaign, the idea is to show that reporting is the best way to give victims back control of the narrative and end the cycle of violence.
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