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尼尔森奖
案例简介：简介: 重新推出 RNL 作为 “顶级” 广告代理。 实施: 尼尔森是一个完整的运动。这个想法是为了在西班牙广告业创造一个转折点。所以我们发布谣言和新闻说我们被尼尔森命名为 “年度代理”。有些人认为我们已经买下了这个奖项。我们在最好的商业网站上播放横幅。但是，我们指的不是尼尔森研究。我们在 www.nielsenaward.com 展示真实的故事 结果: 这场运动是西班牙最受欢迎的深夜秀 (70% 的份额) 的新闻。我们有 250.000 欧元的免费宣传。在不到一周的时间里，我们在 Youtube 上的浏览量超过 15.000 次。 为什么促销方法与服务最相关: 促销的方法是最相关的，因为我们得到了该部门的关注。在不到一周的时间里，我们对主要目标的浏览量超过 15.000 次，引起了主流媒体的关注。我们在广告媒体上有巨大的曝光率，我们做了街头营销和当地的颁奖节目来宣传我们的奖项。
尼尔森奖
案例简介：Brief: Re-Launch RNL as a "top-notch" advertising agency. Implementation: Nielsen was a whole campaign. The idea was to create a turning point in the Spanish Advertising Sector. So we launched rumors and news saying that we had been named "Agency of the Year" by Nielsen. Some people eve thought we had bought the Award. We ran banners on the finest business websites. But, we were not referring to Nielsen research. We show the true story at www.nielsenaward.com Results: The Campaign was News at Buenafuente the most seen late night show in Spain (70% share). We had free publicity generated as 250.000 Euros. We reach more than 15.000 views on Youtube in less than a week. Why the method of promotion was most relevant to the service: The method of the promotion was the most relevant because we gained the attention of the Sector. We reached more than 15.000 views of the main target in less than a week and we caught the attention of the mainstream media. We had huge exposure in advertising media, we did street marketing and local award shows promoting our award.
Nielsen Awards
案例简介：简介: 重新推出 RNL 作为 “顶级” 广告代理。 实施: 尼尔森是一个完整的运动。这个想法是为了在西班牙广告业创造一个转折点。所以我们发布谣言和新闻说我们被尼尔森命名为 “年度代理”。有些人认为我们已经买下了这个奖项。我们在最好的商业网站上播放横幅。但是，我们指的不是尼尔森研究。我们在 www.nielsenaward.com 展示真实的故事 结果: 这场运动是西班牙最受欢迎的深夜秀 (70% 的份额) 的新闻。我们有 250.000 欧元的免费宣传。在不到一周的时间里，我们在 Youtube 上的浏览量超过 15.000 次。 为什么促销方法与服务最相关: 促销的方法是最相关的，因为我们得到了该部门的关注。在不到一周的时间里，我们对主要目标的浏览量超过 15.000 次，引起了主流媒体的关注。我们在广告媒体上有巨大的曝光率，我们做了街头营销和当地的颁奖节目来宣传我们的奖项。
Nielsen Awards
案例简介：Brief: Re-Launch RNL as a "top-notch" advertising agency. Implementation: Nielsen was a whole campaign. The idea was to create a turning point in the Spanish Advertising Sector. So we launched rumors and news saying that we had been named "Agency of the Year" by Nielsen. Some people eve thought we had bought the Award. We ran banners on the finest business websites. But, we were not referring to Nielsen research. We show the true story at www.nielsenaward.com Results: The Campaign was News at Buenafuente the most seen late night show in Spain (70% share). We had free publicity generated as 250.000 Euros. We reach more than 15.000 views on Youtube in less than a week. Why the method of promotion was most relevant to the service: The method of the promotion was the most relevant because we gained the attention of the Sector. We reached more than 15.000 views of the main target in less than a week and we caught the attention of the mainstream media. We had huge exposure in advertising media, we did street marketing and local award shows promoting our award.
尼尔森奖
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Nielsen Awards
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