Lightsaber Escape: A Chrome Experiment|短视频|广告营销案例【ADGuider广告指南】

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光剑逃脱: 铬实验

案例简介：战略我们不仅仅想接触电影系列的粉丝，我们还想向各地的科技粉丝和开发者展示网络上的可能性。结果世界各地的人们不仅对光剑逃脱失去了理智，他们还回顾了它，记录了它，一起演奏，然后把它提升到了一个新的水平。在 24 小时内，这一经历获得了 7.04亿的媒体印象，3500万的社会印象，在 51 个国家的提及，并实现了梦想。活动描述我们与迪士尼和卢卡斯影业合作，创建了一个 Chrome 实验，在第二个屏幕上与冲锋队的战斗中，将你的手机变成光剑。这个 Chrome 实验利用了一种强有力的技术混合，创造了在网络浏览器上运行的高保真体验。几乎没有延迟，每一次移动、每一次推动、每一次倾斜、滑动或刺拳都在网络上实时匹配。都希望比你的任何朋友都要快。执行 Chrome 实验被翻译成 42 种语言，在《星球大战: 原力觉醒》上映前几天，在人们对这部电影的高度期待中，在世界各地推出。概要自 1977 以来，每个男孩和女孩都梦想着挥舞一把实际工作的光剑。但它从未成为可能。直到现在。为了推出有史以来最受期待的电影之一，我们想创造一个结合《星球大战》魔力的 Chrome 实验: 原力唤醒了现代浏览器的力量，推动了网络上的可能性。

光剑逃脱: 铬实验

案例简介：Strategy We didn’t just want to reach fans of the movie franchise, we wanted to demonstrate to tech fans and developers everywhere what's possible on the web. Outcome People around the world didn’t just lose their minds over Lightsaber Escape, they reviewed it, recorded it, played it together and then took it to the next level.Within 24 hours, the experience garnered 704 million earned media impressions, 35 million social impressions, mentions in 51 countries, and made dreams come true. Campaign Description We partnered with Disney and Lucasfilm to create a Chrome Experiment that pushed the boundaries of what’s possible on the web, turning your phone into a lightsaber in a battle against stormtroopers on a second screen.This Chrome Experiment utilized a potent blend of technology to create a high fidelity experience running on a web browser. With little to no latency, every move, every push, every tilt, swipe or jab was matched in real time across the web. All in hopes of escaping faster than any of your friends. Execution Translated into 42 languages, the Chrome Experiment launched around the world days before the launch of Star Wars: The Force Awakens, at the height of anticipation for the film. Synopsis Since 1977, every boy and girl has dreamt of wielding an actual working lightsaber. But it’s never been made possible. Until now.For the launch of one of the most anticipated movies ever, we wanted to create a Chrome Experiment that combined the magic of Star Wars: The Force Awakens with the power of the modern browser to push what’s possible on a web.