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大M * c更新
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大M * c更新
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The Big M*c Update
案例简介：学分
The Big M*c Update
案例简介：Credits
大M * c更新
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The Big M*c Update
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案例详情
Swedish MAX has a long history of teasing the big American fast-food giant. For instance, they named their double burger "Big Max" in the early '70s, but the competitor did not appreciate it. Nor did they accept the subsequent "Max Big," which led to the burger being simply called "BIG" ever since. This burger has now undergone a major update and been relaunched as the BIG CLASSIC. So when McDonald’s recently announced that their entire menu will undergo "the biggest upgrade in decades," including the Big Mac, the Swedish burger chain MAX invited current and former McDonald’s employees to try "the updated version".
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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