本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
陷阱
案例简介：简介: Atr á palo 是一家在线旅行社。“Atr á palo” 的意思是 “抓住它”。目标是: 让品牌更适合消费者。为了将 atr á palo 与其他西班牙在线旅行社区分开来，通过一场真正接近用户的引人入胜的媒体活动，将品牌与其不同的价值联系起来。沟通产品。将品牌与 it 市场的产品联系起来: 度假和城市休闲的 “发现”。收集注册表。通过与有吸引力的激励相关联的参与性行动来增加客户数据库。 实施: Atr á palo 制造了一场 “陷阱” 的瘟疫: 出现在互联网和现实世界中的数字起源的奇怪生物。瘟疫是通过媒体、广告牌和广播传播的。在互联网上，atr á palo 购买了 8000万份打印件，它没有使用这些打印件来插入横幅，而是为了让用户在冲浪时找到这些奇怪的生物。该品牌似乎传达了 “陷阱” 包含了 atr á palo 产品，一场伟大的狩猎被释放了。用户开始寻找 “陷阱”，以便捕捉它们，然后存储在网站上，然后返回寻找更多。三周后，瘟疫被消灭了。 结果: 瘟疫在 4 周内被消灭。发现了 8000万个 “陷阱”，抓获了 100万人。出现了 1,300 件 atr á palo 产品 (前往澳大利亚、巴西、埃及、卡帕多西亚或加勒比海)。媒体计划中的 “捕猎者” CTR 是 1.32%，而在主动要求 “捕猎者” 横幅的 100 多个网站上，CTR 是 28.24%。这场运动对 100% 的目标产生了影响。750,000 个独特的用户参与了这个故事，atr á palo 获得了 75,000 个新的注册客户。Atr á palo 是部门访问的领导者，并获得了历史上最高的恶名指数。 为什么促销方法与服务最相关: 这是一场基于故事的运动。Atr á palo 在一个故事中插入了它的产品作为激励，在这个游戏中，用户是主角，并且有一个主要角色: 结束 “陷阱” 的瘟疫。促销的机制不仅促使用户与活动互动，还促使他们去寻找活动。公众在搜索 “陷阱” 时的吸引力如此之大，以至于博客作者和 atr á palo 合作伙伴要求在他们的网站上放置一个 “陷阱” 横幅，瘟疫最终蔓延到 100 多个网站。
陷阱
案例简介：Brief: Atrápalo is an online travel agency. 'Atrápalo' means 'Catch it'. The objectives were: To make the brand more relevant for the consumer. To differentiate Atrápalo from the other Spanish online travel agencies, associating the brand with its differential values through an engaging media campaign which is truly close to the user. To communicate the product. To relate the brand with the product it markets: “discoveries” for vacation and urban leisure. To gather registries. To increase the client database with a participative action which is linked to an attractive incentive. Implementation: Atrápalo created a plague of “trappers”: strange creatures of digital origin which appeared on the internet and in the real world. The plague was communicated through press, billboards and radio. On the internet, Atrápalo purchased 80 million printouts which it did not use in order to insert banners, but instead so that users could find these strange creatures while surfing. The brand appeared to communicate that the “trappers” contained Atrápalo products and a great hunt was unleashed. Users began to look for “trappers” in order to capture them, store then on a website and then return to look for more. Three weeks later, the plague was exterminated. Results: The plague was exterminated in 4 weeks. 80 million “trappers” were found and 1 million were captured. 1,300 Atrápalo products appeared (trips to Australia, Brazil, Egypt, Cappadocia or the Caribbean). The “trapper” CTR in the media plan was 1.32%, while on the more than 100 sites which proactively requested “trapper” banners the CTR turned out to be 28.24%. The campaign had an impact on 100% of the target. 750,000 unique users became engaged in the story and Atrápalo gained 75,000 new registered clients. Atrápalo was the leader for sector visits and achieved the highest notoriety index in its history. Why the method of promotion was most relevant to the service: This is a campaign based on an involving story. Atrápalo inserts its product as an incentive in the middle of a story, a game in which the user is the protagonist and has a principal role: end the plague of “trappers”. The mechanics of the promotion provoked the user not only to interact with the campaign, but also to go off in search of it. The public’s attraction in the search for “trappers” was such that bloggers and Atrápalo partners requested placing a “trapper” banner on their websites, and the plague ended up reaching more than 100 sites.
Trappers
案例简介：简介: Atr á palo 是一家在线旅行社。“Atr á palo” 的意思是 “抓住它”。目标是: 让品牌更适合消费者。为了将 atr á palo 与其他西班牙在线旅行社区分开来，通过一场真正接近用户的引人入胜的媒体活动，将品牌与其不同的价值联系起来。沟通产品。将品牌与 it 市场的产品联系起来: 度假和城市休闲的 “发现”。收集注册表。通过与有吸引力的激励相关联的参与性行动来增加客户数据库。 实施: Atr á palo 制造了一场 “陷阱” 的瘟疫: 出现在互联网和现实世界中的数字起源的奇怪生物。瘟疫是通过媒体、广告牌和广播传播的。在互联网上，atr á palo 购买了 8000万份打印件，它没有使用这些打印件来插入横幅，而是为了让用户在冲浪时找到这些奇怪的生物。该品牌似乎传达了 “陷阱” 包含了 atr á palo 产品，一场伟大的狩猎被释放了。用户开始寻找 “陷阱”，以便捕捉它们，然后存储在网站上，然后返回寻找更多。三周后，瘟疫被消灭了。 结果: 瘟疫在 4 周内被消灭。发现了 8000万个 “陷阱”，抓获了 100万人。出现了 1,300 件 atr á palo 产品 (前往澳大利亚、巴西、埃及、卡帕多西亚或加勒比海)。媒体计划中的 “捕猎者” CTR 是 1.32%，而在主动要求 “捕猎者” 横幅的 100 多个网站上，CTR 是 28.24%。这场运动对 100% 的目标产生了影响。750,000 个独特的用户参与了这个故事，atr á palo 获得了 75,000 个新的注册客户。Atr á palo 是部门访问的领导者，并获得了历史上最高的恶名指数。 为什么促销方法与服务最相关: 这是一场基于故事的运动。Atr á palo 在一个故事中插入了它的产品作为激励，在这个游戏中，用户是主角，并且有一个主要角色: 结束 “陷阱” 的瘟疫。促销的机制不仅促使用户与活动互动，还促使他们去寻找活动。公众在搜索 “陷阱” 时的吸引力如此之大，以至于博客作者和 atr á palo 合作伙伴要求在他们的网站上放置一个 “陷阱” 横幅，瘟疫最终蔓延到 100 多个网站。
Trappers
案例简介：Brief: Atrápalo is an online travel agency. 'Atrápalo' means 'Catch it'. The objectives were: To make the brand more relevant for the consumer. To differentiate Atrápalo from the other Spanish online travel agencies, associating the brand with its differential values through an engaging media campaign which is truly close to the user. To communicate the product. To relate the brand with the product it markets: “discoveries” for vacation and urban leisure. To gather registries. To increase the client database with a participative action which is linked to an attractive incentive. Implementation: Atrápalo created a plague of “trappers”: strange creatures of digital origin which appeared on the internet and in the real world. The plague was communicated through press, billboards and radio. On the internet, Atrápalo purchased 80 million printouts which it did not use in order to insert banners, but instead so that users could find these strange creatures while surfing. The brand appeared to communicate that the “trappers” contained Atrápalo products and a great hunt was unleashed. Users began to look for “trappers” in order to capture them, store then on a website and then return to look for more. Three weeks later, the plague was exterminated. Results: The plague was exterminated in 4 weeks. 80 million “trappers” were found and 1 million were captured. 1,300 Atrápalo products appeared (trips to Australia, Brazil, Egypt, Cappadocia or the Caribbean). The “trapper” CTR in the media plan was 1.32%, while on the more than 100 sites which proactively requested “trapper” banners the CTR turned out to be 28.24%. The campaign had an impact on 100% of the target. 750,000 unique users became engaged in the story and Atrápalo gained 75,000 new registered clients. Atrápalo was the leader for sector visits and achieved the highest notoriety index in its history. Why the method of promotion was most relevant to the service: This is a campaign based on an involving story. Atrápalo inserts its product as an incentive in the middle of a story, a game in which the user is the protagonist and has a principal role: end the plague of “trappers”. The mechanics of the promotion provoked the user not only to interact with the campaign, but also to go off in search of it. The public’s attraction in the search for “trappers” was such that bloggers and Atrápalo partners requested placing a “trapper” banner on their websites, and the plague ended up reaching more than 100 sites.
陷阱
暂无简介
Trappers
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
