SWEETIE|短视频|广告营销案例【ADGuider广告指南】

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甜心

案例简介：创意执行: 我们对 WCST 进行了深入的研究，然后创建了 Sweetie 来捕捉在线捕食者并提高对这个问题的认识。在 november4，我们举行了一次国际新闻发布会，不能出席的记者可以在线观看直播。在那里，我们展示了我们的竞选电影，并将 1,000 捕食者的身份交给了国际刑警组织，创造了一个大规模的国际公关活动。那天，我们的竞选电影在 YouTube 指定的地球频道上直播，我们与 Avaaz.org 发起了一项在线请愿，要求我们电影的观众签名, 呼吁各国政府采取行动反对世界科技委员会。超过 10亿人观看了这场运动。我们证明了我们的解决方案在阻止各地捕食者方面是有效的。我们的请愿书已经获得了超过 50 万个签名，并将在未来几个月内用于向政府施压，要求他们做更多的事情。世界科技委员会被列入世界议程，各国政府已经采取行动: 菲律宾警方宣布 WCST 是该国的头号犯罪。阿根廷加大了对世界反恐委员会肇事者的惩罚力度。英国、美国、加拿大、澳大利亚、爱尔兰、比利时和南非的警方根据我们收集的证据逮捕了捕食者。几十名儿童在菲律宾获救。网络摄像头儿童色情旅游 (WCST) 是一种像流行病一样传播的新现象: 富裕国家的男人付钱给贫穷国家的孩子，让他们在网络摄像头前进行性行为。地球社致力于营救受害者，但人数太多了。为了提高国际意识并迫使政府采取行动，我们根据自己对 WCST 的深入研究，找到了一个革命性的解决方案。洞察: 我们发现这些罪行每天发生数万次，但只有 6 名男子被定罪，因为儿童受害者没有报告。我们的解决方案: 警方必须积极巡逻 WCST 发生的网站。想法: 为了证明我们的观点，我们设置了一个在线陷阱来捕捉儿童掠食者。我们创造了 “甜心”，一个互动的 3D 模型，看起来和动作像一个 10 岁的菲律宾女孩。然后我们上网，在行动中捕获了 1,000 只食肉动物。甜心立即成为世界新闻。

甜心

案例简介：Creative Execution: We conducted in-depth research into WCST, then created Sweetie to catch online predators and raise awareness about the problem. On November4th, we held an international press conference that journalists who could not attend viewed live-streamed online. There, we showed our campaign film and handed over the identities of the 1,000 predators to Interpol, creating a massive international PR event. That day, our campaign film went live on a designated Terre des Hommes YouTube channel and we launched an online petition with Avaaz.org that viewers of our film were asked to sign, calling on all governments to take action against WCST. Over 1 billion people saw the campaign. We proved that our solution is effective in stopping predators everywhere. Our petition has already gotten over half a million signatures and will be used in the coming months to pressure governments to do more. WCST is on the world agenda and governments are already taking action: The Philippines Police announced that WCST is the country’s #1 crime. Argentina increased penalties for perpetrators of WCST. Police in the UK, US, Canada, Australia, Ireland, Belgium, and South Africa arrested predators based on evidence we collected. Dozens of children have been rescued in the Philippines. Webcam Child Sex Tourism (WCST) is a new phenomenon that’s spreading like an epidemic: Men from rich countries pay children in poor countries to perform sexual acts in front of webcams. Terre des Hommes works to rescue victims, but there are too many. To raise international awareness and pressure governments to act, we found a revolutionary solution based on our own in-depth research into WCST. Insight: We found that these crimes happen tens of thousands of times a day, but only 6 men have ever been convicted because child victims don't report them. Our solution: Police must actively patrol the websites where WCST happens. Idea: To prove our point, we set an online trap to catch child predators. We created "Sweetie," an interactive 3D model that looks and moves like a 10-year-old Filipino girl. Then we went online and caught 1,000 predators in the act. Sweetie instantly became world news.