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OMO 标签
案例简介：OMO 推出突破性创新 在店内取样的世界里: OMO 标签 OMO 标签完全由 OMO 洗衣粉和 100% 水溶性制成，溶解在消费者的衣服中，提供了一种即时的污垢和污渍解决方案。 贝鲁特和迪拜 -- 2019年1月28日: 洗涤剂品牌多年来一直在黎巴嫩和世界各地以同样的方式进行取样。 为了克服在传统购物者营销点吸引人们注意力的困难，强化其 “污垢是好的” 品牌目的, OMO 洗涤剂是联合利华的一种产品，也是儿童和成年人积极生活方式的倡导者，它决定扰乱店内取样, 远离超市，把它的产品带到人们的衣服上,在他们出去弄脏之前。 介绍: OMO 标签，完全用 OMO 洗衣粉和 100% 水溶性制成。只要取下标签，放在洗衣机里。一个标签足以去除 3 件衣服的污垢。为了启动抽样，OMO 已经与贝鲁特最大的体育用品连锁店 Sports 4 合作，他们将很快在每个体育服装上添加标签。“我们非常兴奋地推出 OMO 标签，这是洗涤剂领域的首次创新，有趣、方便, 易于使用，最重要的是有效地对抗肮脏的污渍。OMO 的家庭护理营销经理 Samer Anouti 说，OMO 标签强化了 OMO 的 “肮脏是美好的” 品牌宗旨，鼓励家庭拥抱现实生活体验。 OMO 由 OMO 在黎巴嫩的唱片机构 TBWARAAD 创建，OMO 标签伴随着一部演示电影发布在 OMO 在 Facebook 、 Instagram 和 Youtube 上的官方社交页面上，以介绍这项创新。
OMO 标签
案例简介：OMO launches a ground-breaking innovation in the world of in-store sampling: the OMO Tag Completely made out of OMO laundry detergent and 100% water-soluble, the OMO Tag dissolves into consumers’ clothes, providing an instant solution against dirt and stains. Beirut and Dubai – January 28, 2019: Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people's attention at traditional shopper marketing points and reinforce its "Dirt is Good" brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and grown-ups – decided to disrupt in-store sampling, moving away from supermarkets and taking its product to people’s clothes, before they go out and get dirty. Introducing: the OMO Tag, made completely out of OMO laundry detergent and 100% water-soluble. Just remove the tag and place it inside your washer. One tag is enough to remove the dirt of 3 garments. To kickstart the sampling, OMO has partnered with Sports 4ever, Beirut's largest chain of sporting merchandise stores, where they will soon add the tag to every sports outfit. “We are very excited to launch the OMO Tag, a first-of-its-kind innovation in the detergents category that is fun, convenient, easy-to-use and most importantly efficient in fighting dirty stains. The OMO Tag reinforces OMO’s “Dirt is Good” brand purpose, encouraging families to embrace real-life experiences”, said Samer Anouti, Home Care Marketing Manager at OMO. Created by OMO’s agency of record in Lebanon, TBWARAAD, the OMO Tag is accompanied by a demo film posted on OMO’s official social pages on Facebook, Instagram and Youtube, to introduce the innovation.
OMO TAG
案例简介：OMO 推出突破性创新 在店内取样的世界里: OMO 标签 OMO 标签完全由 OMO 洗衣粉和 100% 水溶性制成，溶解在消费者的衣服中，提供了一种即时的污垢和污渍解决方案。 贝鲁特和迪拜 -- 2019年1月28日: 洗涤剂品牌多年来一直在黎巴嫩和世界各地以同样的方式进行取样。 为了克服在传统购物者营销点吸引人们注意力的困难，强化其 “污垢是好的” 品牌目的, OMO 洗涤剂是联合利华的一种产品，也是儿童和成年人积极生活方式的倡导者，它决定扰乱店内取样, 远离超市，把它的产品带到人们的衣服上,在他们出去弄脏之前。 介绍: OMO 标签，完全用 OMO 洗衣粉和 100% 水溶性制成。只要取下标签，放在洗衣机里。一个标签足以去除 3 件衣服的污垢。为了启动抽样，OMO 已经与贝鲁特最大的体育用品连锁店 Sports 4 合作，他们将很快在每个体育服装上添加标签。“我们非常兴奋地推出 OMO 标签，这是洗涤剂领域的首次创新，有趣、方便, 易于使用，最重要的是有效地对抗肮脏的污渍。OMO 的家庭护理营销经理 Samer Anouti 说，OMO 标签强化了 OMO 的 “肮脏是美好的” 品牌宗旨，鼓励家庭拥抱现实生活体验。 OMO 由 OMO 在黎巴嫩的唱片机构 TBWARAAD 创建，OMO 标签伴随着一部演示电影发布在 OMO 在 Facebook 、 Instagram 和 Youtube 上的官方社交页面上，以介绍这项创新。
OMO TAG
案例简介：OMO launches a ground-breaking innovation in the world of in-store sampling: the OMO Tag Completely made out of OMO laundry detergent and 100% water-soluble, the OMO Tag dissolves into consumers’ clothes, providing an instant solution against dirt and stains. Beirut and Dubai – January 28, 2019: Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people's attention at traditional shopper marketing points and reinforce its "Dirt is Good" brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and grown-ups – decided to disrupt in-store sampling, moving away from supermarkets and taking its product to people’s clothes, before they go out and get dirty. Introducing: the OMO Tag, made completely out of OMO laundry detergent and 100% water-soluble. Just remove the tag and place it inside your washer. One tag is enough to remove the dirt of 3 garments. To kickstart the sampling, OMO has partnered with Sports 4ever, Beirut's largest chain of sporting merchandise stores, where they will soon add the tag to every sports outfit. “We are very excited to launch the OMO Tag, a first-of-its-kind innovation in the detergents category that is fun, convenient, easy-to-use and most importantly efficient in fighting dirty stains. The OMO Tag reinforces OMO’s “Dirt is Good” brand purpose, encouraging families to embrace real-life experiences”, said Samer Anouti, Home Care Marketing Manager at OMO. Created by OMO’s agency of record in Lebanon, TBWARAAD, the OMO Tag is accompanied by a demo film posted on OMO’s official social pages on Facebook, Instagram and Youtube, to introduce the innovation.
OMO 标签
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