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松鼠
案例简介：简要说明: 我们想在 7 年的休息后，以啤酒制作照片的真实 CG 红松鼠的形式，把史密斯威克带回我们的屏幕; 除了为这个 300 年的老品牌设计的新鞋带，“体验”。你用它做的事情才是正确的。 在 60 岁的电视现场，我们在啤酒厂跟随史密斯威克的松鼠，在酿酒大师离开后，当他被看到用手艺和精密工作，点燃锅炉, 嗅探啤酒花和调酒器，在它们返回之前酿造一滴啤酒。 创意执行: 需要 3 个月的生产时间现场使用现场动作和定制的 CGI 动画的组合，使啤酒厂的电影世界变得栩栩如生，我们的 CG 动画松鼠被视为制作完美的品脱。 这是一个创造性和技术性的项目。我们收购了许多资产，包括 CG 松鼠本身、火 (火柴) 、灰尘、耀斑和光线。松鼠眼睛的特写是一个特别技术性的方面。可以添加的每一层都可以让眼睛看起来像真实的照片。 胡迪尼被用来生成毛皮，并在软件中开发了一个全新的工作流，使我们能够轻松地更新动画和模拟。我们甚至为松鼠开发了定制的皱纹和皮肤变形器。 我们使用 3D 和哑光绘画的组合重建了许多现场动作背景，以在照明中提供更多的电影效果。
松鼠
案例简介：Brief Explanation: We wanted to bring Smithwick's back to our screens after a 7 year break, in the form of a beer-making photo-real CG red squirrel; alongside a new strapline for the 300-year old brand, 'Experience. It's what you do with it that counts'. In the 60' TV spot, we follow the Smithwick's squirrel at the brewery, after the Master Brewers have left, as he is seen toiling with craft and precision, firing up boilers, sniffing hops and tunring valves to brew a thimbleful of ale before they return. Creative Execution: Taking 3 months of production, the spot uses a combination of live action and bespoke CGI animation to bring to life the cinematic world of the brewery in which our CG animated squirrel is seen crafting the perfect pint. It was both a creative and technical project. We comped numerous assets including the CG squirrel itself, fire (matches), dust, flares and light rays. The close up of the squirrel's eye was a particularly technical aspect. Every single layer that could be was added to make the eye look photo real. Houdini was used to generate the fur and developed a whole new workflow within the software to enable us to update animation and simulation painlessly. We even developed custom wrinkle and skin deformers for the squirrel. We rebuilt many of the live action backgrounds using a combination of 3D and matte painting to give a more cinematic result in the lighting.
SQUIRREL
案例简介：简要说明: 我们想在 7 年的休息后，以啤酒制作照片的真实 CG 红松鼠的形式，把史密斯威克带回我们的屏幕; 除了为这个 300 年的老品牌设计的新鞋带，“体验”。你用它做的事情才是正确的。 在 60 岁的电视现场，我们在啤酒厂跟随史密斯威克的松鼠，在酿酒大师离开后，当他被看到用手艺和精密工作，点燃锅炉, 嗅探啤酒花和调酒器，在它们返回之前酿造一滴啤酒。 创意执行: 需要 3 个月的生产时间现场使用现场动作和定制的 CGI 动画的组合，使啤酒厂的电影世界变得栩栩如生，我们的 CG 动画松鼠被视为制作完美的品脱。 这是一个创造性和技术性的项目。我们收购了许多资产，包括 CG 松鼠本身、火 (火柴) 、灰尘、耀斑和光线。松鼠眼睛的特写是一个特别技术性的方面。可以添加的每一层都可以让眼睛看起来像真实的照片。 胡迪尼被用来生成毛皮，并在软件中开发了一个全新的工作流，使我们能够轻松地更新动画和模拟。我们甚至为松鼠开发了定制的皱纹和皮肤变形器。 我们使用 3D 和哑光绘画的组合重建了许多现场动作背景，以在照明中提供更多的电影效果。
SQUIRREL
案例简介：Brief Explanation: We wanted to bring Smithwick's back to our screens after a 7 year break, in the form of a beer-making photo-real CG red squirrel; alongside a new strapline for the 300-year old brand, 'Experience. It's what you do with it that counts'. In the 60' TV spot, we follow the Smithwick's squirrel at the brewery, after the Master Brewers have left, as he is seen toiling with craft and precision, firing up boilers, sniffing hops and tunring valves to brew a thimbleful of ale before they return. Creative Execution: Taking 3 months of production, the spot uses a combination of live action and bespoke CGI animation to bring to life the cinematic world of the brewery in which our CG animated squirrel is seen crafting the perfect pint. It was both a creative and technical project. We comped numerous assets including the CG squirrel itself, fire (matches), dust, flares and light rays. The close up of the squirrel's eye was a particularly technical aspect. Every single layer that could be was added to make the eye look photo real. Houdini was used to generate the fur and developed a whole new workflow within the software to enable us to update animation and simulation painlessly. We even developed custom wrinkle and skin deformers for the squirrel. We rebuilt many of the live action backgrounds using a combination of 3D and matte painting to give a more cinematic result in the lighting.
松鼠
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SQUIRREL
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