本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
天生自信
案例简介：大众和 DDB 为大众的主要汽车发布创建全球活动。 大众为其新的 T-Roc SUV 汽车发起了一场广泛的国际运动。 这场由伦敦的亚当 & 埃维德贝和 DDB 柏林/汉堡创建的 “天生自信” 运动讲述了一只年轻公羊的故事, 他生来就有厚厚的黑色毛皮和一只成年公羊的角。从第一天起，公羊就散发着自信，带领着他的一群绵羊，勇敢地面对一只牧羊犬、一只农夫和一只令人生畏的公牛。但是当 ram 遇到新的大众 T-Roc 时，他意识到他终于遇到了他的对手。电视广告是由 Somesuch 的尼克 · 戈登巧妙地导演的。 电视广告发起了这项运动，然后将延伸到印刷品和户外。一个微型网站将展示所有的活动元素，包括四部在线电影，而一个社交媒体活动提供专门针对 T-Roc 核心受众的图像和视频内容。 大众管理委员会成员 j ü rgen Stackmann 说: “对于大众来说, t-Roc 是一个自信的步骤，因为它从人群中脱颖而出，留下了持久的印象。你可以在我们的新电影中看到这一点。" T-Roc SUV 于今年早些时候推出，它具有可选的前轮或全轮驱动，并结合了 SUV 的信心和运动型紧凑型车型的灵活性。 自信的年轻公羊被 MPC 生活赋予了生命。使用为照片真实生物工作开发的创新内部软件, MPC 的生活团队掌握了制作一个迷人的照片的微妙平衡 -- 真实的角色 -- 出色大胆的小公羊准备迎接世界 -- 而不会滑入卡通般的动画。 MPC 的 3D 创意总监卡斯滕 · 凯勒 (Carsten Keller) 说: “我们需要创造一种具有生命比例的婴儿公羊，保持真实的身体解剖学。要让他感觉真实，微妙是关键。将动画和 “表演” 推得太紧，你会立即失去 believ的能力。" 这项运动将于 2017年底在欧洲展开。
天生自信
案例简介：Volkswagen and DDB creates global campaign for major Volkswagen car launch. Volkswagen has launched an extensive international campaign for its new T-Roc SUV car. The campaign, ‘Born Confident’, created by adam&eveDDB in London and DDB Berlin/Hamburg, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match. The TV advert was masterfully directed by Somesuch’s Nick Gordon. The TV ad launches the campaign, which will then extend into print and OOH. A microsite will feature all the campaign elements, including four online films, while a social media campaign provides image and video content targeted specifically at the T-Roc’s core audience. Jürgen Stackmann, member of the Volkswagen Management Board, said: "For Volkswagen, the T-Roc is a self-confident step in a new segment since it stands out from the crowd and leaves a lasting impression. You can see this impressively in our new film. " The T-Roc SUV was unveiled earlier this year, it features optionalfront-wheel or all-wheel drive and combines the confidence inspired by an SUV with the agility of a sporty compact model. The self-assured young ram was brought to life by MPC Life. Using innovative in-house software developed for photo-real creature work, MPC's Life team mastered the tricky balance of crafting a charming photo-real character – the brilliantly bold little ram ready to take on the world - without slipping into cartoon-like animation. Carsten Keller, MPC’s 3D Creative Director said: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and ‘acting’ too hard, and you instantly lose believability.” The campaign will roll out across Europe by the end of 2017.
Born Confident
案例简介：大众和 DDB 为大众的主要汽车发布创建全球活动。 大众为其新的 T-Roc SUV 汽车发起了一场广泛的国际运动。 这场由伦敦的亚当 & 埃维德贝和 DDB 柏林/汉堡创建的 “天生自信” 运动讲述了一只年轻公羊的故事, 他生来就有厚厚的黑色毛皮和一只成年公羊的角。从第一天起，公羊就散发着自信，带领着他的一群绵羊，勇敢地面对一只牧羊犬、一只农夫和一只令人生畏的公牛。但是当 ram 遇到新的大众 T-Roc 时，他意识到他终于遇到了他的对手。电视广告是由 Somesuch 的尼克 · 戈登巧妙地导演的。 电视广告发起了这项运动，然后将延伸到印刷品和户外。一个微型网站将展示所有的活动元素，包括四部在线电影，而一个社交媒体活动提供专门针对 T-Roc 核心受众的图像和视频内容。 大众管理委员会成员 j ü rgen Stackmann 说: “对于大众来说, t-Roc 是一个自信的步骤，因为它从人群中脱颖而出，留下了持久的印象。你可以在我们的新电影中看到这一点。" T-Roc SUV 于今年早些时候推出，它具有可选的前轮或全轮驱动，并结合了 SUV 的信心和运动型紧凑型车型的灵活性。 自信的年轻公羊被 MPC 生活赋予了生命。使用为照片真实生物工作开发的创新内部软件, MPC 的生活团队掌握了制作一个迷人的照片的微妙平衡 -- 真实的角色 -- 出色大胆的小公羊准备迎接世界 -- 而不会滑入卡通般的动画。 MPC 的 3D 创意总监卡斯滕 · 凯勒 (Carsten Keller) 说: “我们需要创造一种具有生命比例的婴儿公羊，保持真实的身体解剖学。要让他感觉真实，微妙是关键。将动画和 “表演” 推得太紧，你会立即失去 believ的能力。" 这项运动将于 2017年底在欧洲展开。
Born Confident
案例简介：Volkswagen and DDB creates global campaign for major Volkswagen car launch. Volkswagen has launched an extensive international campaign for its new T-Roc SUV car. The campaign, ‘Born Confident’, created by adam&eveDDB in London and DDB Berlin/Hamburg, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match. The TV advert was masterfully directed by Somesuch’s Nick Gordon. The TV ad launches the campaign, which will then extend into print and OOH. A microsite will feature all the campaign elements, including four online films, while a social media campaign provides image and video content targeted specifically at the T-Roc’s core audience. Jürgen Stackmann, member of the Volkswagen Management Board, said: "For Volkswagen, the T-Roc is a self-confident step in a new segment since it stands out from the crowd and leaves a lasting impression. You can see this impressively in our new film. " The T-Roc SUV was unveiled earlier this year, it features optionalfront-wheel or all-wheel drive and combines the confidence inspired by an SUV with the agility of a sporty compact model. The self-assured young ram was brought to life by MPC Life. Using innovative in-house software developed for photo-real creature work, MPC's Life team mastered the tricky balance of crafting a charming photo-real character – the brilliantly bold little ram ready to take on the world - without slipping into cartoon-like animation. Carsten Keller, MPC’s 3D Creative Director said: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and ‘acting’ too hard, and you instantly lose believability.” The campaign will roll out across Europe by the end of 2017.
天生自信
暂无简介
Born Confident
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
