Ramadan and Idul Fitri may be a gold mine for many F&B brands, but it's always been an uphill battle for Chiki. Catering to early teens, Chiki often takes a backseat to traditional cookies like Kue Nastar and Butter Cookies. As parents fill the pantry with traditional delights, Chiki takes a breather, and it's not good. Chiki decides to dive headfirst into the Butter Cookie bonanza. With Popcult, Chiki cooked up a brand-new variant –"Chiki Butter Cookies and launched the' Cara Baru Makan Kue Lebaran' or 'A New Way to Enjoy Eid Treats' campaign. Our mission is to win over the Alpha Generation -the trendy mix of novelty-seekers and tradition-lovers. To introduce the campaign "Cara Baru Makan Kue Lebaran" we remixed the all-time classic Eid song, 'Baju Baru' with a twist, creating a catchy digital video about Chiki's new product. But we don't stop there. Chiki zooms across social media, dropping engaging content, and deploys on e-commerce and on-ground activations, ensuring the product is just a click or a step away.