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Lidl: # 认真支持
案例简介：新的Lidl ad通过化学说，没有人群的支持或空着肚子，足球比赛将一事无成。
Lidl: # 认真支持
案例简介：Football games would be nothing without the crowd's support or on an empty belly, says new Lidl ad via Chemistry.
Lidl: #SeriousSupport
案例简介：新的Lidl ad通过化学说，没有人群的支持或空着肚子，足球比赛将一事无成。
Lidl: #SeriousSupport
案例简介：Football games would be nothing without the crowd's support or on an empty belly, says new Lidl ad via Chemistry.
Lidl: # 认真支持
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Lidl: #SeriousSupport
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After seeing the madness of the Super Bowl last weekend, we know how impassioned sports fans can get... and yet it's their support and energy that keeps the players going.Director Henry Mason taps into this emotion in a new spot for budget supermarket, Lidl, although he suggests that actually it's the products in store that contribute to each athlete's sporting dedication.And despite Lidl offering #SeriousSupport through food fuel, the retailer also supports the Ladies Gaelic Football League - which explains the inspiration behind the spot.Created by Chemistry, the dramatic ad combines monochrome and colour, first person narration and thumping music to create a suspenseful climax, like the final minutes of playing time.
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