BLINK. AND THEY'RE GONE.|微电影|广告营销案例【ADGuider广告指南】

眨眼。他们走了。

案例简介：写一个关于电影中发生的事情的简短总结介绍眨眼测试与土著文化对峙。一个建立在 Facebook 平台上的独特的 AR-Human 界面，挑战观众不要眨眼。打开自己的 FB 相机，激活与最后几个部落的界面。在 FB 相机上切换到自拍模式以自动播放视频。平均每 10-15 秒人的眼睛眨眼。如果你眨眼，互动电影停止播放。警告我们，如果我们眨眼，他们就会消失，世界文化多样性也会消失。这个想法使用沉浸式技术来强调土著文化的惊人枯竭。这个想法是为了庆祝最后一个土著部落的勇气, 尽管未来岌岌可危，但还是站着别动。这部电影是对 36 个孤立部落之间精神相似性和文化差异的摄影研究。互动和身临其境的体验。陪审团的文化/背景信息地球生物多样性与其文化多样性之间的相似之处非常明显。我们的民族多样性，我们的种族圈，也必须得到保护。我们都来自同一个源头，我们一起经历了一个惊人的文化进化时期。具有独特文化特征的人民需要得到尊重、珍惜和保护。为了确保土著人民的未来及其权利，我们需要与世界分享他们的故事。眨眼电影记录了摄影师吉米 · 尼尔森拯救土著文化的旅程，这些文化消失的速度比你眨眼的速度要快，因为他们的家谱，河流,为了寻求人类进步，森林和栖息地遭到破坏。拼接成一系列电影的静态照片提升了视觉故事，庆祝最后几个土著部落的勇气，尽管未来岌岌可危。电影中的保存，策划他们的精神相似性和文化多样性。解释作品如何创新性地使用胶片介质。一个建立在 Facebook AR 平台上的独特的 AR-Human 界面，挑战观众不要眨眼。平均每 10-15 秒人的眼睛眨眼。如果你眨眼，电影就停止播放。戏剧化的效果是，最后几个土著文化将在一眨眼之间永远消失。警告我们，如果我们眨眼，他们就会消失，世界文化多样性也会消失这个想法使用沉浸式技术来帮助拯救我们的人类生态。利用部落社区和城市民众之间的分裂，利用威胁这些文化的技术来提升观看体验并创造一个大开眼界,为了保护文化身份。加入拯救地球上最后几个土著部落的旅程。一系列电影从 2000 张静态照片中缝在一起，庆祝最后几个土著部落的勇气，尽管未来岌岌可危，但他们仍然站着不动。

眨眼。他们走了。

案例简介：Write a short summary of what happens in the film INTRODUCING THE BLINK TEST TO FACE OFF WITH INDIGENOUS CULTURES. A unique AR-Human interface built on the Facebook platform challenging the viewer not to blink. Turn the FB camera on yourself to activate the interface with the last few tribes. SWITCH TO SELFIE MODE ON FB CAMERA TO AUTOPLAY VIDEO. The average human eye blinks every 10-15 seconds. IF YOU BLINK, THE INTERACTIVE FILM STOPS PLAYING. Warning us that if we blink, they’re gone and so will the world’s cultural diversity. The idea uses immersive technology to highlight the alarming depletion of indigenous cultures. THE IDEA IS TO CELEBRATE THE COURAGE OF THE LAST INDIGENOUS TRIBES, STANDING STILL, IN SPITE OF AN ENDANGERED FUTURE. THE FILM IS A PHOTOGRAPHIC STUDY OF THE SPIRITUAL SIMILARITY AND CULTURAL DIFFERENCES BETWEEN 36 ISOLATED TRIBES. An interactive and immersive experience. Cultural/Context information for the jury The parallels between the biodiversity of the planet and its cultural diversity are very clear. Our ethnodiversity, our ethnosphere, must also be protected. We all come from the same source and together we are going through an amazing period of cultural evolution. Peoples with unique cultural identities need to be respected, cherished and protected. To secure the future of indigenous people and their rights, we need to share their story with the world. The Blink film documents Photographer Jimmy Nelson’s journey to save indigenous cultures, that are disappearing faster than you can blink, as their family trees, rivers, forests and habitats are destroyed in the quest for human progress. Still photographs stitched into a series of Cinemagraphs elevate the visual storytelling, celebrating the courage of the last few indigenous tribes standing still, in spite of an endangered future. A preservation in film, curating their spiritual similarity and cultural diversity. Explain how the work innovatively used the film medium. A unique AR-Human interface built on the Facebook AR platform challenging the viewer not to blink. The average human eye blinks every 10-15 seconds. IF YOU BLINK, THE FILM STOPS PLAYING. Dramatizing the effect that the last few indigenous cultures will be lost forever in a blink. Warning us that if we blink, they’re gone and so will the world’s cultural diversity THE IDEA USES IMMERSIVE TECHNOLOGY TO HELP SAVE OUR HUMAN ECOLOGY. Harnessing the very thing that is wedging a division between tribal communities and urban populace, using the technology that threatens these cultures to elevate the viewing experience and create an eye opener, for the preservation of cultural identity. JOIN THE JOURNEY TO SAVE THE LAST FEW INDIGENOUS TRIBES ON EARTH. A SERIES OF CINEMAGRAPHS STITCHED TOGETHER FROM 2000 STILL PHOTOGRAPHS, celebrating the courage of the last indigenous tribes standing still, in spite of an endangered future.