本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Clorox滴管青蛙
案例简介：概要 2017年9月20日，飓风玛丽亚将波多黎各变成了美国历史上最严重的人道主义危机。它使一百万人没有自来水，迫使他们在受污染的地方洗漱，并从受污染的甚至是危险的废物场所喝水。由于人口面临疾病爆发的风险，无法获得瓶装水或煮沸的能源，按照世界卫生组织的建议，使用漂白剂成为使饮用水安全的可行解决方案。 战略 在Clorox，我们决定使用这些滴管为波多黎各人提供一种简单的方法，以测量净化未经处理的水所需的适量产品/漂白剂。 相关性 Clorox决定通过提供一种简单的解决方案来测量安全净化水所需的漂白剂量 (世卫组织建议每升2滴/每加仑8滴)，从而在受影响的社区中生活。我们设计了滴管，其灵感来自国家标志Coqui Frog。这个岛上特有的微小生物作为生存的象征提供了强大的意义。我们在那些受影响最严重的社区 (通常是在没有电力，互联网或蜂窝信号的遥远地区) 的配电驱动器上提供了滴管。它使我们能够教育我们品牌遏制疾病和挽救生命的力量。 结果 10.000 Clorox滴管青蛙交付了8个受益的城市，近50.000人达到了一个人每天需要近3升水，波多黎各人的平均家庭至少有4升水，有时有5升水。每月给我们400万升清洁水，由于滴管的数量与到达的总人数相乘。现在可以洗澡、做饭和喝的水。 执行 我们生产了10.000只Clorox滴管青蛙。我们确定了全岛8个受影响最严重的社区 (Humacao，Toa Baja，Toa Baja，Guavate Morovis，Orocovis，Cayey和Yabucoa。) 并向他们提供了Clorox捆绑包: Clorox漂白剂产品瓶和我们的特殊滴管。 运动描述 我们创造了一个特殊的滴管。受波多黎各国家偶像启发的Clorox滴下青蛙: 小巧而受人喜爱的coqu í frog，是该岛文化的重要组成部分，如今已成为民族重建精神的巨大象征。
Clorox滴管青蛙
案例简介：Synopsis On September 20th of 2017, Hurricane Maria turned Puerto Rico into the worst humanitarian crisis in the history of the United States. It left a million people without running water, forcing them to wash in contaminated sources and drink from polluted, even hazardous-waste sites. With the population at risk of disease outbreaks, no access to bottled water or energy for boiling, the use of bleach became a viable solution to make drinking water safe, as recommended by The World Health Organization. Strategy At Clorox we decided with these droppers give Puerto Ricans a simple way to measure just the right amount of product/bleach needed to purify untreated water. Relevancy Clorox decided to come to life in the affected communities by providing a simple solution to measure amount of bleach needed to safely purify water (2 drops per liter/8 drops per gallon as recommended WHO). We designed Droppers inspired by the national icon, the Coqui Frog. This tiny creature endemic of the island provided powerful significance as a symbol of survival. We gave droppers at distribution drives in those communities most affected, often times distant locations without electric power, internet or cellular signal. It allowed us to educate on the power of our brand to curb disease and save lives. Outcome 10.000 Clorox dropper frog delivered 8 benefited cities Almost 50.000 reached people A person needs almost 3 liters of water per day and an average Puerto Rican family consists of at least 4 sometimes 5. That gives us 4 million liters of clean water monthly, as a result of multiply for the amount of the dropper delivered with the total of reached people. Water that now is ready for bathing, washing, cooking and drinking. Execution We produced 10.000 Clorox dropper frog. We identified 8 of the most affected communities across the island (Humacao, Toa Baja, Toa Baja, Guavate Morovis, Orocovis, Cayey and Yabucoa.) and delivered them a Clorox bundle: Clorox Bleach product bottle and our special dropper. CampaignDescription We created a special droppers. The Clorox Dropper frogs, inspired by Puerto Rico’s national icon: The tiny and beloved Coquí frog, a big part of the Island’s culture, that now became a giant symbol for the national spirit of reconstruction.
Clorox Dropper Frog
案例简介：概要 2017年9月20日，飓风玛丽亚将波多黎各变成了美国历史上最严重的人道主义危机。它使一百万人没有自来水，迫使他们在受污染的地方洗漱，并从受污染的甚至是危险的废物场所喝水。由于人口面临疾病爆发的风险，无法获得瓶装水或煮沸的能源，按照世界卫生组织的建议，使用漂白剂成为使饮用水安全的可行解决方案。 战略 在Clorox，我们决定使用这些滴管为波多黎各人提供一种简单的方法，以测量净化未经处理的水所需的适量产品/漂白剂。 相关性 Clorox决定通过提供一种简单的解决方案来测量安全净化水所需的漂白剂量 (世卫组织建议每升2滴/每加仑8滴)，从而在受影响的社区中生活。我们设计了滴管，其灵感来自国家标志Coqui Frog。这个岛上特有的微小生物作为生存的象征提供了强大的意义。我们在那些受影响最严重的社区 (通常是在没有电力，互联网或蜂窝信号的遥远地区) 的配电驱动器上提供了滴管。它使我们能够教育我们品牌遏制疾病和挽救生命的力量。 结果 10.000 Clorox滴管青蛙交付了8个受益的城市，近50.000人达到了一个人每天需要近3升水，波多黎各人的平均家庭至少有4升水，有时有5升水。每月给我们400万升清洁水，由于滴管的数量与到达的总人数相乘。现在可以洗澡、做饭和喝的水。 执行 我们生产了10.000只Clorox滴管青蛙。我们确定了全岛8个受影响最严重的社区 (Humacao，Toa Baja，Toa Baja，Guavate Morovis，Orocovis，Cayey和Yabucoa。) 并向他们提供了Clorox捆绑包: Clorox漂白剂产品瓶和我们的特殊滴管。 运动描述 我们创造了一个特殊的滴管。受波多黎各国家偶像启发的Clorox滴下青蛙: 小巧而受人喜爱的coqu í frog，是该岛文化的重要组成部分，如今已成为民族重建精神的巨大象征。
Clorox Dropper Frog
案例简介：Synopsis On September 20th of 2017, Hurricane Maria turned Puerto Rico into the worst humanitarian crisis in the history of the United States. It left a million people without running water, forcing them to wash in contaminated sources and drink from polluted, even hazardous-waste sites. With the population at risk of disease outbreaks, no access to bottled water or energy for boiling, the use of bleach became a viable solution to make drinking water safe, as recommended by The World Health Organization. Strategy At Clorox we decided with these droppers give Puerto Ricans a simple way to measure just the right amount of product/bleach needed to purify untreated water. Relevancy Clorox decided to come to life in the affected communities by providing a simple solution to measure amount of bleach needed to safely purify water (2 drops per liter/8 drops per gallon as recommended WHO). We designed Droppers inspired by the national icon, the Coqui Frog. This tiny creature endemic of the island provided powerful significance as a symbol of survival. We gave droppers at distribution drives in those communities most affected, often times distant locations without electric power, internet or cellular signal. It allowed us to educate on the power of our brand to curb disease and save lives. Outcome 10.000 Clorox dropper frog delivered 8 benefited cities Almost 50.000 reached people A person needs almost 3 liters of water per day and an average Puerto Rican family consists of at least 4 sometimes 5. That gives us 4 million liters of clean water monthly, as a result of multiply for the amount of the dropper delivered with the total of reached people. Water that now is ready for bathing, washing, cooking and drinking. Execution We produced 10.000 Clorox dropper frog. We identified 8 of the most affected communities across the island (Humacao, Toa Baja, Toa Baja, Guavate Morovis, Orocovis, Cayey and Yabucoa.) and delivered them a Clorox bundle: Clorox Bleach product bottle and our special dropper. CampaignDescription We created a special droppers. The Clorox Dropper frogs, inspired by Puerto Rico’s national icon: The tiny and beloved Coquí frog, a big part of the Island’s culture, that now became a giant symbol for the national spirit of reconstruction.
Clorox滴管青蛙
暂无简介
Clorox Dropper Frog
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
