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搭乘飞往布宜诺斯艾利斯的航班
案例简介：瑞士雪绒花航空公司刚刚推出了一种增强现实 (AR) 体验，用户试图通过智能手机实时查找和捕捉飞往布宜诺斯艾利斯的雪绒花飞机。移动优先广告系列的核心是带有交互式AR游戏的Catch a Flight应用程序。该应用程序可用于扫描天空，查看该地区的飞机往返于何处。游戏的目的是用手指轻拍雪绒花飞机。捕获的每架Edelweiss布宜诺斯艾利斯飞机都有机会赢得两人飞往阿根廷的航班。为了显示实时信息，例如航班号，出发机场，目的地和高度，该应用程序访问国际民航组织的官方实时GPS数据，并将其用于AR游戏。当应用程序打开时，用户相对于飞机的确切位置可以通过全球定位系统和手机的位置来确定。不管你在哪里，天气怎么样，或者你在做什么 -- 白天或黑夜，风雨无阻，在办公室或浴缸里，在外面或在火车上，瑞士的任何人都可以使用这个应用程序参加。
搭乘飞往布宜诺斯艾利斯的航班
案例简介：The Swiss Airline Edelweiss has just launched an augmented-reality (AR) experience that has users trying to find and catch Edelweiss planes flying to or from Buenos Aires in real time with their smartphones. The core of the mobile-first campaign is the Catch a Flight app with an interactive AR game. The app can be used to scan the sky and see where planes in the area are flying to and from. The aim of the game is to catch Edelweiss planes with a tap of the finger. Every Edelweiss Buenos Aires plane caught represents a chance to win a flight for two to Argentina. In order to display real-time information such as the flight number, departure airport, destination and altitude, the app accesses the International Civil Aviation Organization’s official live GPS data and uses it for the AR game. When the app is open, the exact position of the user in relation to the plane can be determined via GPS and the position of the phone. It doesn’t matter where you are, what the weather is like or what you’re doing – day or night, rain or shine, in the office or the bath, outside or on a train, anyone in Switzerland can use the app to take part.
Catch a Flight to Buenos Aires
案例简介：瑞士雪绒花航空公司刚刚推出了一种增强现实 (AR) 体验，用户试图通过智能手机实时查找和捕捉飞往布宜诺斯艾利斯的雪绒花飞机。移动优先广告系列的核心是带有交互式AR游戏的Catch a Flight应用程序。该应用程序可用于扫描天空，查看该地区的飞机往返于何处。游戏的目的是用手指轻拍雪绒花飞机。捕获的每架Edelweiss布宜诺斯艾利斯飞机都有机会赢得两人飞往阿根廷的航班。为了显示实时信息，例如航班号，出发机场，目的地和高度，该应用程序访问国际民航组织的官方实时GPS数据，并将其用于AR游戏。当应用程序打开时，用户相对于飞机的确切位置可以通过全球定位系统和手机的位置来确定。不管你在哪里，天气怎么样，或者你在做什么 -- 白天或黑夜，风雨无阻，在办公室或浴缸里，在外面或在火车上，瑞士的任何人都可以使用这个应用程序参加。
Catch a Flight to Buenos Aires
案例简介：The Swiss Airline Edelweiss has just launched an augmented-reality (AR) experience that has users trying to find and catch Edelweiss planes flying to or from Buenos Aires in real time with their smartphones. The core of the mobile-first campaign is the Catch a Flight app with an interactive AR game. The app can be used to scan the sky and see where planes in the area are flying to and from. The aim of the game is to catch Edelweiss planes with a tap of the finger. Every Edelweiss Buenos Aires plane caught represents a chance to win a flight for two to Argentina. In order to display real-time information such as the flight number, departure airport, destination and altitude, the app accesses the International Civil Aviation Organization’s official live GPS data and uses it for the AR game. When the app is open, the exact position of the user in relation to the plane can be determined via GPS and the position of the phone. It doesn’t matter where you are, what the weather is like or what you’re doing – day or night, rain or shine, in the office or the bath, outside or on a train, anyone in Switzerland can use the app to take part.
搭乘飞往布宜诺斯艾利斯的航班
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Catch a Flight to Buenos Aires
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