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女子足球 (案例研究)
案例简介:学分
女子足球 (案例研究)
案例简介:Credits
WoMen's Football (case study)
案例简介:学分
WoMen's Football (case study)
案例简介:Credits
女子足球 (案例研究)
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WoMen's Football (case study)
暂无简介
基本信息
- 广告品牌: Orange
- 发布日期: 2024-05
- 行业领域: 互联网服务 , 运动鞋服 , 文娱/内容 , 公共事业 , 穿着/装扮
- 媒体类别: 海报/平面 , 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
France Women's National Football Team like you’ve never seen it before. Ahead of the world's most important international competition in women football, Orange (French telecom brand) wanted to highlight its commitment as a partner of all types of football for more than 24 years, and of the French Football Federation since 2018. Orange is taking a stand in favor of women's football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans', without ever having watched women's football, have strong opinions about the level of the players. But football fans' appetite for highlights compilations of great actions is an opportunity for Orange to reverse the trend... How? Through a never-before-seen compilation of actions from the men's 'Equipe de France', which quickly reveals itself to be a compilation of technical moves from the women's Equipe de France: 'La Compil des Bleues' ('The Bleues' Highlights'). Using VFX tricks, the appearance of the female players is altered in the 1st part of the compilation, to support a strong message: when Orange supports les Bleus, Orange supports les Bleues. A technical feat that required weeks of in-depth research into the French Football Federation's archives, to find the women's technical moves, then search for their exact replicas among the male players' moves, and then trick the women's images using VFX. 'La Compil des Bleues' has been released in June 2023, in an ecosystem specifically designed to target football fans wherever they are online : L'Équipe, BeIN Sports, Foot Mercato, the Fédération Française de Football's platforms, and using influencers on YouTube, Twitter and Snapchat.
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