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相当诚实的伏特加 (60)
案例简介：描述/概要 我们决定让埃里斯托夫的首席执行官成为该品牌的发言人。不是为了赞扬他那令人难以置信的公司 (我们不敢)，而是向观众解释埃利斯托夫的简单事实: 这一切都是为了让上层的人更加富有。更重要的是，他恳求世界帮助他的梦想成为现实。 当然，从安然、帕玛拉特到 Picanol，与世界各地大公司的财务丑闻联系在一起并不需要太多时间。 我们希望你喜欢和比尔 · 史密斯的会面。毕竟，他是一个优秀的客户。 上下文 没有什么比一个大伏特加品牌的广告更势利的了。似乎几乎所有的人都有某种理想的战略 (这可能更多的是与他们自己的愿望有关，而不是与他们的客户有关)。虽然漂亮的包装肯定在那里，但它们通常无法掩盖内心深处的空虚。问题是，今天的广告一代可以立即看穿它。 哲学/解决方案 Eristoff 不想遵从伏特加作为身份象征的想法。相反，他们想更多地成为自己: 一个自信的品牌，不需要用复杂的形象来装扮自己。伏特加有它自己最新鲜的时刻，就像前苏联在 1980 年代那样开放自己。
相当诚实的伏特加 (60)
案例简介：Description / Synopsis We decided to make Eristoffs CEO the spokesman for the brand. Not to praise his fabulous company (we wouldnt dare), but to explain to viewers the simple truth about Eristoff: its all about making the man at the top even richer. Whats more, he implores the world to help make his dreams a reality. It doesnt take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol. We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client. Context There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of aspirational strategy (which probably has more to do with their own aspirations than their customers). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, todays ad-literate generation can see through it instantly. Philosophy/Solution Eristoff didnt want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. Its vodka thats had its own Glasnost moment that opens itself up just like the former USSR did in the 1980s.
Pretty Honest For A Vodka (60)
案例简介：描述/概要 我们决定让埃里斯托夫的首席执行官成为该品牌的发言人。不是为了赞扬他那令人难以置信的公司 (我们不敢)，而是向观众解释埃利斯托夫的简单事实: 这一切都是为了让上层的人更加富有。更重要的是，他恳求世界帮助他的梦想成为现实。 当然，从安然、帕玛拉特到 Picanol，与世界各地大公司的财务丑闻联系在一起并不需要太多时间。 我们希望你喜欢和比尔 · 史密斯的会面。毕竟，他是一个优秀的客户。 上下文 没有什么比一个大伏特加品牌的广告更势利的了。似乎几乎所有的人都有某种理想的战略 (这可能更多的是与他们自己的愿望有关，而不是与他们的客户有关)。虽然漂亮的包装肯定在那里，但它们通常无法掩盖内心深处的空虚。问题是，今天的广告一代可以立即看穿它。 哲学/解决方案 Eristoff 不想遵从伏特加作为身份象征的想法。相反，他们想更多地成为自己: 一个自信的品牌，不需要用复杂的形象来装扮自己。伏特加有它自己最新鲜的时刻，就像前苏联在 1980 年代那样开放自己。
Pretty Honest For A Vodka (60)
案例简介：Description / Synopsis We decided to make Eristoffs CEO the spokesman for the brand. Not to praise his fabulous company (we wouldnt dare), but to explain to viewers the simple truth about Eristoff: its all about making the man at the top even richer. Whats more, he implores the world to help make his dreams a reality. It doesnt take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol. We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client. Context There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of aspirational strategy (which probably has more to do with their own aspirations than their customers). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, todays ad-literate generation can see through it instantly. Philosophy/Solution Eristoff didnt want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. Its vodka thats had its own Glasnost moment that opens itself up just like the former USSR did in the 1980s.
相当诚实的伏特加 (60)
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Pretty Honest For A Vodka (60)
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Pretty honest for a vodka
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