Honorary Islander|短视频|广告营销案例【ADGuider广告指南】

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名誉岛民

案例简介：挑战是通过全球公共关系在夏季高峰期之外增加冰岛的旅游业，这激励了 “开明的游客” 在冬季访问冰岛并谈论他们的经历。冰岛的冬季游客被视为 “荣誉岛民”，而不仅仅是游客。作为荣誉岛民，他们可以获得特殊的经历，提供对冰岛生活的个人见解，因为岛民开放了他们的家园并邀请他们进来。这是冰岛历史上最成功的冬天，这场运动在 57 个国家和 18 亿个全球印象中传播了这一消息，收入增加了 3.4 亿英镑。

名誉岛民

案例简介：The challenge was to grow tourism in Iceland outside peak summer months through global PR that inspired ‘enlightened tourists’ to visit Iceland during winter and talk about their experiences. Winter visitors to Iceland were treated as ‘honorary islanders’ not just tourists. As honorary islanders they had access to special experiences offering a personal insight into the life of Iceland, as islanders opened their homes and invited them in. It was the most successful winter in Iceland's history, with the campaign making the news in 57 countries and 1.18bn global impressions, and increasing revenue by £34million.