The Weeknd has collaborated with Mercedes-Benz for the launch of its first electric car, the EQC. An online film stars the Grammy-winning artist and featuring his latest single, ‘Blinding Lights’. The Weeknd (real name Abel Tesfaye) gets a CD credit for the film, which is part of the global ‘Enjoy Electric’ campaign including TV, social media and print activations.Mercedes-Benz’ lead European agency antoni garage in Berlin is behind the campaign, which is full of treats for automotive and music fans. Using a series of montages that cut between iconic moments in the brand’s history and its most famous cars - easily recognisable to any hardcore Mercedes-Benz fan - the film zooms through 133 years of automotive history, showing the natural progression from the world’s first automobile to today’s all-electric EQC.The accompanying TV spot and online film were directed by Spanish director Nicolás Méndez from Canada production company. It was shot on location in Slovenia, Austria and Croatia. The TV commercial is airing in Germany now and internationally over the next few weeks.CreditsCLIENT NAMEMercedes-Benz AGHead of Brand and Marketing Communication EQ & CASETanja RothTeam Lead Campaign DevelopmentTim HudelmaierProject Lead CampaignKevin Bakracevic, Julia Höfel, Matthias SastedtADVERTISING AGENCYantoni garageExecutive Creative DirectorVeit MoellerManaging DirectorSven Dörrenbächer, Matthias Schmidt, Jörg SchultheisCreative DirectorLucas Schneider / Malte BülskämperArt DirectorKarin ReinekeCopywriterPam Boschma / Lars Baldermann / David KauderClient Service DirectorSteffen SchumannAccount DirectorRobin WeintrautAccount ManagementRoy SchröderProducerHenning RieseweberArt BuyingMarjorie JorrotCreative ConceptVeit Moeller / Lucas Schneider / Malte Bülskämper / Karin ReinekeFILM PRODUCTIONPRODUCTION COMPANYIconoclast Germany GmbHDirectorCANADADirector of PhotographyNiclas JohanssonExecutive ProducerJan DresslerProducerNicolas BlankenhornPost-ProducerJens Maier-RotheEDITING COMPANYEditorNicolas Larrouquère, Andrej Gontcharov, Andrea GuggenbergerAUDIO POSTnhb Studios BerlinSound Designer/MixerWenke Kleine-BenneMUSICMusic CompanyUniversal Music GmbHArtistThe WeekndPOST PRODUCTIONnhb Studios BerlinPost-ProducerMomo Jüsche (Video), Steffen Stark (Audio)Postproduction SuprervisorNhat Quang TranColouristCompany 3, New York / Sofie BorupPRINT PRODUCTIONPhotographerCédric ViolletRetouchingrecom GmbH & Co. KG