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生育查找器
案例简介:由于美国没有全民医疗体系,因此将近60% 的美国人口依靠雇主来获得医疗保健。然而,70% 的公司选择排除一项基本的保险-不孕-让1600万美国妇女得不到治疗-每次尝试的费用高达25,000美元。由于无力生育孩子的机会,他们承担了巨额债务,抹去了积蓄,甚至为了追求父母身份而卖掉了房屋。为一家涵盖生育保健的公司工作将减轻治疗的经济负担。但是,大多数雇主不会事先透露福利细节,而且不孕症也不是应聘者在求职面试中感到自在的话题。VMLY & R NY和BabyQuest共同创建了一个网络工具和数据库,使人们可以轻松地搜索并确定公司是否将在其保险 (称为 “生育查找器”) 中涵盖生育保险,从而使人们有能力测试公司的生育保险。BabyQuest推出了有史以来第一个数字平台,可帮助那些患有不孕症的人找到涵盖其治疗的雇主。用户可以输入公司的名称,那些已经输入到数据库的将出现一个积极的符号。此外,如果该公司有当前职位空缺,这些职位列表将显示在屏幕上。数字工具使用职位空缺API来集成来自公共领域的多个职位板的列表数据。美国VMLY & R为BabyQuest创建的体验广告,类别为: 健康。
生育查找器
案例简介:Nearly 60% of the US population rely on employers to access healthcare, since there’s no universal healthcare system in America. However, 70% of companies choose to exclude an essential coverage – infertility – leaving 16 million American women without treatment – which costs up to $25,000 each attempt. Unable to afford a chance to have a child, they take on massive debts, wipe their savings, even sell their homes in the pursuit of parenthood. Working for a company that covers fertility care would remedy the financial burden of treatment. However, most employers don’t disclose benefit details upfront, and infertility isn’t a topic candidates feel comfortable asking during job interviews. VMLY&R NY and BabyQuest together created a web tool and database that allows people to easily search and determine whether a company will cover fertility coverage in their insurance - called Fertility Finder - giving people the power to test companies for fertility coverage. BabyQuest launches the first-ever digital platform that helps those struggling with infertility find employers that cover their treatment. Users can input the name of the company and those that have been input into the database will appear with a positive symbol. Additionally, if that company has current positions open, those job listings will appear on screen. The digital tool uses a job vacancy API to integrate listing data from multiple job boards across the public domain. Experiential advertisement created by VMLY&R, United States for BabyQuest, within the category: Health.
Fertility Finder
案例简介:由于美国没有全民医疗体系,因此将近60% 的美国人口依靠雇主来获得医疗保健。然而,70% 的公司选择排除一项基本的保险-不孕-让1600万美国妇女得不到治疗-每次尝试的费用高达25,000美元。由于无力生育孩子的机会,他们承担了巨额债务,抹去了积蓄,甚至为了追求父母身份而卖掉了房屋。为一家涵盖生育保健的公司工作将减轻治疗的经济负担。但是,大多数雇主不会事先透露福利细节,而且不孕症也不是应聘者在求职面试中感到自在的话题。VMLY & R NY和BabyQuest共同创建了一个网络工具和数据库,使人们可以轻松地搜索并确定公司是否将在其保险 (称为 “生育查找器”) 中涵盖生育保险,从而使人们有能力测试公司的生育保险。BabyQuest推出了有史以来第一个数字平台,可帮助那些患有不孕症的人找到涵盖其治疗的雇主。用户可以输入公司的名称,那些已经输入到数据库的将出现一个积极的符号。此外,如果该公司有当前职位空缺,这些职位列表将显示在屏幕上。数字工具使用职位空缺API来集成来自公共领域的多个职位板的列表数据。美国VMLY & R为BabyQuest创建的体验广告,类别为: 健康。
Fertility Finder
案例简介:Nearly 60% of the US population rely on employers to access healthcare, since there’s no universal healthcare system in America. However, 70% of companies choose to exclude an essential coverage – infertility – leaving 16 million American women without treatment – which costs up to $25,000 each attempt. Unable to afford a chance to have a child, they take on massive debts, wipe their savings, even sell their homes in the pursuit of parenthood. Working for a company that covers fertility care would remedy the financial burden of treatment. However, most employers don’t disclose benefit details upfront, and infertility isn’t a topic candidates feel comfortable asking during job interviews. VMLY&R NY and BabyQuest together created a web tool and database that allows people to easily search and determine whether a company will cover fertility coverage in their insurance - called Fertility Finder - giving people the power to test companies for fertility coverage. BabyQuest launches the first-ever digital platform that helps those struggling with infertility find employers that cover their treatment. Users can input the name of the company and those that have been input into the database will appear with a positive symbol. Additionally, if that company has current positions open, those job listings will appear on screen. The digital tool uses a job vacancy API to integrate listing data from multiple job boards across the public domain. Experiential advertisement created by VMLY&R, United States for BabyQuest, within the category: Health.
生育查找器
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Fertility Finder
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