Parking Lot|海报/平面|广告营销案例【ADGuider广告指南】

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停车场

案例简介：这些视频和海报是一场病毒传播的运动，是 UnConvention.com 的一部分。没有购买广播时间，也没有运行任何广告。然而，这 3 个网络视频在不到 6 天的时间里在 YouTube 上被浏览了 35,000 多次,海报已经从 UnConvention 网站下载了无数次。海报也被放大到乙烯基上，并在周末张贴在一些非会议场所，明尼阿波利斯/圣的主要观众可以在那里看到保罗居民，我们鼓励他们以任何他们认为合适的方式欢迎东道主，并参与 RNC 期间我们社区发生的无数活动。

停车场

案例简介：The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com).No airtime has been purchased, nor any ads run.However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website.The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC.