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公园
案例简介：这些视频和海报是一场病毒传播的运动，是 UnConvention.com 的一部分。没有购买广播时间，也没有运行任何广告。然而，这 3 个网络视频在不到 6 天的时间里在 YouTube 上被浏览了 35,000 多次，海报也从 UnConvention 网站下载了无数次。 海报也被放大到乙烯基上，并在周末张贴在一些非会议场所，明尼阿波利斯/圣的主要观众可以在那里看到保罗居民，我们鼓励他们以任何他们认为合适的方式欢迎东道主，并参与 RNC 期间我们社区发生的无数活动。 哲学/解决方案 “努力起来” 是坎贝尔 · 米图恩为 UnConvention 设计的一场运动，旨在鼓励双城居民找到自己非常规的方式来欢迎即将抵达共和党全国代表大会的游客。这场运动并没有忽视共和党选择在明尼苏达州举行大会的不可否认的讽刺，这场运动的整个基调抓住了智能的独特品牌, 奖励创造力，明尼苏达州有理由以其闻名于世。
公园
案例简介：The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC. Philosophy/Solution Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for.
Park
案例简介：这些视频和海报是一场病毒传播的运动，是 UnConvention.com 的一部分。没有购买广播时间，也没有运行任何广告。然而，这 3 个网络视频在不到 6 天的时间里在 YouTube 上被浏览了 35,000 多次，海报也从 UnConvention 网站下载了无数次。 海报也被放大到乙烯基上，并在周末张贴在一些非会议场所，明尼阿波利斯/圣的主要观众可以在那里看到保罗居民，我们鼓励他们以任何他们认为合适的方式欢迎东道主，并参与 RNC 期间我们社区发生的无数活动。 哲学/解决方案 “努力起来” 是坎贝尔 · 米图恩为 UnConvention 设计的一场运动，旨在鼓励双城居民找到自己非常规的方式来欢迎即将抵达共和党全国代表大会的游客。这场运动并没有忽视共和党选择在明尼苏达州举行大会的不可否认的讽刺，这场运动的整个基调抓住了智能的独特品牌, 奖励创造力，明尼苏达州有理由以其闻名于世。
Park
案例简介：The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC. Philosophy/Solution Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for.
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