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汉堡王: 使命召唤: 现代战争汉堡城by MullenLowe
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汉堡王: 使命召唤: 现代战争汉堡城by MullenLowe
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Burger King: Call of Duty: Modern Warfare Burger Town by MullenLowe
案例简介:
Burger King: Call of Duty: Modern Warfare Burger Town by MullenLowe
案例简介:
汉堡王: 使命召唤: 现代战争汉堡城by MullenLowe
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Burger King: Call of Duty: Modern Warfare Burger Town by MullenLowe
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Burger King restaurants are teaming up with Activision’s newest game – Call of Duty: Modern Warfare, as well as Grubhub to bring fans bonus in-game content and experiences.One Burger King restaurant in Los Angeles transformed into a real-life version of the Call of Duty Burger Town restaurant. Within the restaurant, guests found a gaming hub set up by Activision for visitors to play the new Call of Duty: Modern Warfare game. The King of Burgers and the Kings of Call of Duty defend their throne of Burger Town and welcome guests that are up for a challenge. Challengers were invited to play Modern Warfare against the King and professional Call of Duty players Scump and FaZe Apex for a chance to win free Whopper sandwiches for 15 years. For those not in the Los Angeles area, Grubhub promoted select Burger King restaurants on its app in 16 cities as “Burger Town presented by Burger King” restaurants. The rebranded “Burger Town” menu included Call of Duty themed BK Meals with the opportunity to get a code to unlock bonus in game content. The Burger Town menu was available exclusively via Grubhub delivery. To get a code, simply purchase Burger King on Grubhub and use code ‘BKCALLOFDUTY’ at checkout. For the first delivery purchase, guests receive a code to unlock a bonus in-game “Burger Town Emblem.” On the second delivery purchase, guests will receive a code to unlock a “Burger Town Calling Card.” On the third delivery purchase, guests will receive a code to unlock the “Burger Town Bubby Weapon Charm.” Orders over $10 will include free delivery through 11/6. CreditsClient: Burger KingGlobal Chief Marketing Officer, Burger King: Fernando MachadoHead of Global Brand, Burger King: Marcelo PascoaHead of Marketing, Burger King North America, Renato RossiAdvertising, Media and Communications Lead, Burger King North America: Diego SuarezDirector, Media and Digital, Burger King North America: Jorge OliveiraCommunications Manager, Social and Digital Marketing, Burger King North America: Flavia GuetterDirector, Marketing Communications, Burger King North America: Nicole AlevizosSr. Manager, Advertising and Communications, Burger King North America: Liza KellerManager, TV Advertising, Burger King North America: Rachel WilliamsAgency: MullenLowe USSVP, Creative Director: Enrique CamachoAssociate Creative Director: Cody DummerAssociate Creative Director: Marcelo MacielAssociate Creative Director: Renato BarretoArt Director: Alex ChapmanCopywriter: Thomas NittiDigital Producer: Chris BaddersArt Producer: Tracy MaidmentStrategy Director: Jamie CuthbertsonStrategist: Byron MorganSocial Content Writer: Arielle MulgrewSocial Content Designer: Nhien NguyenCommunity Manager: Katie NisbetSenior Business Affairs Manager: Amy KeddyAssistant Project Manager: Morgan PlayleAccount Director: Alison WhisenantAccount Executive: Leila CheeAgency: Horizon MediaAccount Executive: Nico AmantiaSr. Planner, Digital: Jacob Langer
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