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卡塔尔航空: 现在都在一起了
案例简介：
卡塔尔航空: 现在都在一起了
案例简介：
Qatar Airways: All Together Now
案例简介：
Qatar Airways: All Together Now
案例简介：
卡塔尔航空: 现在都在一起了
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Qatar Airways: All Together Now
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There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – best known as judge on both the UK and US’s X-Factor. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial, backed by a global media spend. The campaign called ‘All Together Now’ is a complete visual identity and branding for Qatar Airways’ World Cup sponsorship, which covers design, print, online, OOH, social – but is led by a 60 second TVC that sees the world singing and dancing along to the iconic song. The musical caper features dancing fans of all ages and ethnicities singing cabin crew in Doha and dancing match stewards and mascots in Russia.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
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