Give Extra, Get Extra Campaign|短视频,活动|广告营销案例【ADGuider广告指南】

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给予额外的，获得额外的运动

案例简介：公司如何与消费者建立持久的关系？拉着他们的心弦。Extra gum 发起了一场多阶段的爱情故事运动，始于莎拉和胡安的视频爱情故事，他们在一块口香糖上相遇。这个故事被设定为经典的封面版本 “情不自禁地坠入爱河”，并迅速传播开来。随后，该品牌积极吸引消费者，将他们的故事转化为在互动画廊展示的艺术。一旦世界爱上了这场运动，Extra 就记录了一对真正的夫妇的爱情故事 -- 以催人泪下的婚礼求婚高潮。

给予额外的，获得额外的运动

案例简介：How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal.