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海因茨: 海因茨 · 埃奇和大卫的艾德 · 海因茨广告
案例简介:
海因茨: 海因茨 · 埃奇和大卫的艾德 · 海因茨广告
案例简介:
Heinz: Heinz Edchup and Ed's Heinz Ad by David
案例简介:
Heinz: Heinz Edchup and Ed's Heinz Ad by David
案例简介:
海因茨: 海因茨 · 埃奇和大卫的艾德 · 海因茨广告
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Heinz: Heinz Edchup and Ed's Heinz Ad by David
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Ed Sheeran has been a longtime fan of Heinz Ketchup. He’s professed his love for Heinz on Twitter, in interviews, and he even has the Heinz logo tattooed on his arm.His fans know Ed loves Heinz. In fact, one-third of @Heinz Instagram posts include people mentioning or tagging Ed, dating all the way back to 2014.Answering to speculating fans since Heinz and Ed Sheeran publicly made contact in April, the two icons took to Instagram this morning to announce they are coming together to introduce the “perfect” bottle of ketchup – Heinz Edchup.This National Ketchup Day (5 June), Heinz Ketchup is officially bringing Ed’s very own ketchup to his biggest fans, featuring a special Ed-Inspired emoji on the same Heinz ketchup you know and love.Sheeran fans can get their hands on the special edition bottles of Heinz Tomato Edchup at HeinzEdchup.com, while supplies last.Sheeran was so excited for Edchup, he showed a script he’d written for a Heinz Tomato Ketchup TV ad, which was then produced, featuring Sheeran in a posh restaurant pouring ketchup on his fancy dish.CreditsAgency: David the AgencySpot: EdchupClient: Kraft HeinzManaging Director, Global COO: Paulo FogaçaExecutive Creative Director: Juan Javier Peña PlazaExecutive Creative Director: Ricardo CasalCreative Director: Fernando PellizzaroCreative Director: Jean ZamprognoCopywriter: Alexander AllenArt Director: Andy TamayoCopywriter: Nellie SanteeArt Director: Leticia RomanoCreative Coordinator: Cristina Cornejo Ayala, Liam Moses Project Coordinator: Luisa CandidoHead of Global Production: Veronica BeachProducer: Marina RodriguesAssociate Producer: Brenda OsornoSr. Business Affairs Manager: Barbara KaralisDirector of Strategy: Jon CarlawSenior Planner: Matias CandiaHead of Account Management: Carmen RodriguezAccount Director: Mariana D’AprileSr. Account Executive: Carolina FosterCLIENT: Kraft HeinzHeinzVictoria Sjardin- VP of Marketing for EMEA Nigel Dickie- Director, Corporate & Government Affairs EMEAKiki Jin- Marketing DirectorManagement: Grumpy Old ManagementStuart Camp: Artist ManagerGaby Cawthorne: General ManagerMusic Label: Warner MusicBob Workman: SVP, Brand Partnerships UK & InternationalKannayo Okolie: Senior Brand Partnerships Manager – Account LeadPR- Wonderland: Alison Weir- FounderJames Rich- Senior ConsultantProduction Company: DIVISION7UK Production Co: SMUGGLERDirector: Kris BelmanPartner: Patrick Milling-SmithExecutive Producer: David RichardsExecutive Producer: Kamila ProkopHOP: Andrew ColonProducer: Claire Jones Prod Manager: Daisy MostynProd Assistant: Portia AbatanDP: Stephen Keith-Roach1st AD: Joe CarterProd Designer: Sam TidmanEditorial & Online: Union EditorialPresident/Managing Partner: Michael RaimondiEditor: Christjan JordanProducer: Dani DuhadwayAssistant Editor: James BirdFlame Artist: Evan GuideraFinishing Producer: Logan AriesColor: CO3Colorist: Stefan SonnenfeldExecutive Producer: Gabriel WakemanMusic & Mix: Beacon Street StudiosEP/Head of Production: Leslie DilulloSenior Mix/Sound Design Producer: Kate VadnaisMixer: Amber Tisue Mix Assistant: Aaron Cornacchio
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