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Nutcase 的户外试衣间
案例简介：描述客户的简报 哥本哈根的自行车比居民多。然而，大多数人认为戴头盔是不酷的。Nutcase 自行车头盔想改变这一点。 促进发展 Nutcase 的户外试衣间: 在哥本哈根市中心的自行车道上，带有内置头盔的凹痕标志杆。 头盔里有一个简单的信息: 用你的头赢得这个头盔。 机制很简单，“用头盔拍一张自己的照片，并通过 Facebook 分享以参与进来。 结果 超过 10.000 人积极参与这项运动 -- 在街上尝试头盔，并在网上分享故事和图片。 该视频在 100 多个国家播放。 这个故事出现在世界各地的新闻媒体和时尚博客上。 但最重要的是: 疯子让人们动脑筋。不要松开它们。 与产品/服务的相关性 1) 我们展示了为什么戴头盔是个好主意 2) 我们给了人们尝试在你最需要的时候戴头盔的感觉和外观的可能性 3) 人们把头伸进杆子的事件和照片在社交媒体上具有极高的共享价值
Nutcase 的户外试衣间
案例简介：Describe the brief from the client Copenhagen got more bicycles than inhabitants. However most of them think wearing a helmet is uncool. Nutcase Bike Helmets wanted to change that. Promotion Development Nutcase's Outdoor Fitting Room: dented sign poles with built-in helmets placed along bicycle paths in central Copenhagen. Inside the helmets was a simple message: USE YOUR HEAD and win this helmet. The mechanics were simple "Take a picture of yourself using the helmet and share it via Facebook to participate. Results More than 10.000 people actively engaged with the campaign – trying the helmets on the streets and sharing the stories and pictures online. The video was viewed in more than 100 countries. And the story was featured on news media and fashion blogs worldwide. But most importantly: Nutcase got people to use their brains. Not loose them. Relevancy to Product/Service 1) We showed why wearing a helmet is a good idea 2) We gave people the possibility to try out what it feels and looks like to wear a helmet when your need it the most 3) The event and pictures of people sticking their head into the pole had an extreme high sharing value on social media
NUTCASE'S OUTDOOR FITTING ROOM
案例简介：描述客户的简报 哥本哈根的自行车比居民多。然而，大多数人认为戴头盔是不酷的。Nutcase 自行车头盔想改变这一点。 促进发展 Nutcase 的户外试衣间: 在哥本哈根市中心的自行车道上，带有内置头盔的凹痕标志杆。 头盔里有一个简单的信息: 用你的头赢得这个头盔。 机制很简单，“用头盔拍一张自己的照片，并通过 Facebook 分享以参与进来。 结果 超过 10.000 人积极参与这项运动 -- 在街上尝试头盔，并在网上分享故事和图片。 该视频在 100 多个国家播放。 这个故事出现在世界各地的新闻媒体和时尚博客上。 但最重要的是: 疯子让人们动脑筋。不要松开它们。 与产品/服务的相关性 1) 我们展示了为什么戴头盔是个好主意 2) 我们给了人们尝试在你最需要的时候戴头盔的感觉和外观的可能性 3) 人们把头伸进杆子的事件和照片在社交媒体上具有极高的共享价值
NUTCASE'S OUTDOOR FITTING ROOM
案例简介：Describe the brief from the client Copenhagen got more bicycles than inhabitants. However most of them think wearing a helmet is uncool. Nutcase Bike Helmets wanted to change that. Promotion Development Nutcase's Outdoor Fitting Room: dented sign poles with built-in helmets placed along bicycle paths in central Copenhagen. Inside the helmets was a simple message: USE YOUR HEAD and win this helmet. The mechanics were simple "Take a picture of yourself using the helmet and share it via Facebook to participate. Results More than 10.000 people actively engaged with the campaign – trying the helmets on the streets and sharing the stories and pictures online. The video was viewed in more than 100 countries. And the story was featured on news media and fashion blogs worldwide. But most importantly: Nutcase got people to use their brains. Not loose them. Relevancy to Product/Service 1) We showed why wearing a helmet is a good idea 2) We gave people the possibility to try out what it feels and looks like to wear a helmet when your need it the most 3) The event and pictures of people sticking their head into the pole had an extreme high sharing value on social media
Nutcase 的户外试衣间
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NUTCASE'S OUTDOOR FITTING ROOM
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