Football Memories Fm|短视频,音频|广告营销案例【ADGuider广告指南】

足球记忆 Fm

案例简介：战略利贝罗知道，作为一名足球专家，它可以真正做些什么来解决这个问题，他想继续提供帮助，以便: 1。促进 AUB 的研究，使它可以说话，并将话题引入普通的日常对话。2.找到一种方法来帮助阿尔茨海默病患者治疗，同时刺激他们的记忆。通过足球解释一个严厉的话题，比如阿尔茨海默氏症。通过这一点，我们抓住了创造更多工具的惊人机会，这些工具可以共同实现我们的所有目标。在老年痴呆症患者及其家人的支持下，新工具收音机可以继续唤起世界各地更多足球迷的记忆。可以在 tune 收听。活动描述描述创造性的想法 (投票的 30%)。足球记忆帮助病人赢得与老年痴呆症比赛的收音机。一个在线电台，而不是频率，曲调记忆。通过这种方式，患者可以听到来自 50 岁、 60 岁、 70 岁、 80 岁和 90 岁的原始匹配。一个强大的治疗工具，从足球的最佳时刻。就像任何其他电台一样，由于广告商的合作，我们也有支持这项事业的广告。在西班牙，但在整个拉丁美洲也有成千上万的病人。甚至阿根廷队的前队长和 FCB 也决定支持这个项目。执行一个没有频率的在线电台，有 50 、 60 、 70 、 80 和 90 年代最令人难忘的西班牙足球比赛。在比赛期间，可以听到旧广告。从 4月在 fm.revistalibero.com 发布。相关性我们觉得这是相关的，因为它代表了媒体和出版物领域的一份足球杂志，也有电台的作品。概要 Libero 是一份西班牙足球杂志，于 2012年推出，有一个独特的想法: 通过游戏语言讨论足球、文化和生活方式。他们的口号是 “如果我们通过足球向你解释，你就会明白”。这个想法的核心是展示如果通过足球来解释，男性和女性之间最困难的话题是如何更好地理解的。2014 年，巴塞罗那自治大学进行的一项研究显示，谈论足球有助于老年痴呆症和认知障碍患者。鉴于这一发现，西班牙足球与文化杂志 libero 在 2015年启动了一个社会项目，推出了四个特别版，每一个都重现了不同的十年。特别版包含了帮助数百名老年痴呆症患者恢复记忆的内容和练习。结果杂志被印刷到西班牙的每一个阿尔茨海默病中心，以帮助成千上万的病人带回更多的记忆。超过 16 个中心要求我们提供工具，我们正在印刷第一批 1,000 份杂志，以便在西班牙为我们在网上收到的 180 份请愿书分发。有了新的电台，两个新闻中心和巴塞罗那足球俱乐部想加入这个新工具。甚至阿根廷前队长兼巴萨球员胡安 · 巴勃罗 · 索林也想成为其中的一员，支持新工具，以增加媒体的影响力。皇家马德里的西班牙足球解说员和 Cope 足球广播员桑蒂 · 杜克也决定加入。描述创造性的想法 (投票的 30%)。足球记忆帮助病人赢得与老年痴呆症比赛的收音机。一个在线电台，而不是频率，曲调记忆。通过这种方式，患者可以听到来自 50 岁、 60 岁、 70 岁、 80 岁和 90 岁的原始匹配。一个强大的治疗工具，从足球的最佳时刻。就像任何其他电台一样，由于广告商的合作，我们也有支持这项事业的广告。在西班牙，但在整个拉丁美洲，也有成千上万的病人。

足球记忆 Fm

案例简介：Strategy Knowing that it, as an expert in football, could truly do something to tackle the problem, Líbero wanted to continue helping in order to:1. Promote the AUB research by making it talkable and introducing the topic into ordinary, daily conversations.2. Find a way to assist Alzheimer patients in their treatment while stimulating their memories.3. Explain a harsh topic such as Alzheimers through football. Through this, we seized the amazing opportunity of creating more tools that could address all of our objectives together. With the support of Alzheimers patients and their families the new tool, the radio, could continue stirring the memories of more football fans around the world.Available to tune in at fm.revistalibero.com. Campaign Description Describe the creative idea (30% of vote). Football Memories FMThe radio that helps patients win the match against Alzheimers. An online radio that, instead of frequencies, tunes memories. In this way, patients can hear original matches from the 50s, 60s, 70s, 80s, and 90s. A powerful therapeutic tool, with the best moments from football. Just like any other radio, ours also had advertisements which supported the cause thanks to the collaboration of advertisers.Reaching thousands of patients in Spain, but also in all of Latin America.Even the former captain of Argentina´s team and FCB decided to support the project. Execution An online radio that instead of a frequency, has some of the most memorable Spanish football matches from the 50’s, 60’s, 70’s, 80’s and 90’s. And during the matches old ads can be heard.Available from April at fm.revistalibero.com. Relevancy We feel it would be relevant because it's representing a football magazine included in the Media & Publications area, and also has pieces in radio. Synopsis Libero is a Spanish football magazine that launched in 2012 with a unique idea: discuss football, culture and lifestyle through the language of the game. Their tagline is “If we explain it to you through football, you´ll get it”. The idea was centered around demonstrating how the most difficult topics between men and women could be better understood if they were explained through football. In 2014, a study conducted by the Autonomous University of Barcelona showed evidence that speaking about football helped people with Alzheimers and cognitive deterioration. Given this finding Líbero, the Spanish football and culture magazine, started a social project in 2015 by launching four special editions, each one recreating a distinct decade. The special editions contained content and exercises which helped hundreds of Alzheimer patients regain their memories. Outcome Magazines were printed to be delivered to every Alzheimer centre in Spain to help thousands of patients bring back more memories. More than 16 centres have requested our tools, and we are printing the first 1,000 magazines to distribute in Spain for the 180 petitions we received online. And with the new radio, 2 news centres and the Barcelona Football Club wanted to join in with this new tool.Even Juan Pablo Sorin, Argentina’s former captain and Barça player, wanted to be a part and support the new tool in order to increase the media repercussion. And Santi Duque, Real Madrid’s Spanish football narrator and Radio Cope football announcer, also decided to join. Describe the creative idea (30% of vote). Football Memories FMThe radio that helps patients win the match against Alzheimers. An online radio that, instead of frequencies, tunes memories. In this way, patients can hear original matches from the 50s, 60s, 70s, 80s, and 90s. A powerful therapeutic tool, with the best moments from football. Just like any other radio, ours also had advertisements which supported the cause thanks to the collaboration of advertisers.Reaching thousands of patients in Spain, but also in all of Latin America.