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大象
案例简介：问题: prispapyrus 希望向现有和潜在客户传达本文的可用性和特点。但他们只有 1500 美元的预算来做到这一点。有限的预算将大众媒体排除在外。所以我们就是这样做的。 解决方案: 我们给他们的客户寄了一封 DIY direct mailer，当然是印在 Fedrigoni Freelife 纸上的。它让他们创造濒危物种的小纸本模型，他们可以把它们放在桌子上，从而长时间保存它们。DM 做了它的工作，并以最有趣的方式传达了论文的持久特征。 结果: 对 Fedrigoni Freelife 系列的调查激增，其中近 30% 的调查导致了 prispapyrus 的销售。
大象
案例简介：Problem: PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it. Solution: We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner. Results: There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.
Elephant
案例简介：问题: prispapyrus 希望向现有和潜在客户传达本文的可用性和特点。但他们只有 1500 美元的预算来做到这一点。有限的预算将大众媒体排除在外。所以我们就是这样做的。 解决方案: 我们给他们的客户寄了一封 DIY direct mailer，当然是印在 Fedrigoni Freelife 纸上的。它让他们创造濒危物种的小纸本模型，他们可以把它们放在桌子上，从而长时间保存它们。DM 做了它的工作，并以最有趣的方式传达了论文的持久特征。 结果: 对 Fedrigoni Freelife 系列的调查激增，其中近 30% 的调查导致了 prispapyrus 的销售。
Elephant
案例简介：Problem: PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it. Solution: We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner. Results: There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.
大象
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Elephant
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基本信息
- 广告战役： #Fedrigoni-平面-cbb3#
- 广告品牌： Fedrigoni
- 发布日期： 2000
- 行业领域： 电器/办公 , 文具/耗材 , 办公用品
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
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