What if you became the hero’s official fart of the next Ubisoft video game? To mark the release of The Fractured But Whole, Ubisoft and its agency Buzzman invite the entire world to participate to « I am the fart », the first international fart contest.In The Fractured But Whole, the player has a super power allowing him to fight his ennemies and to travel through time. This power, symbolized by a fart in the game, is a real harmful destruction weapon. After having launched the Nosulus Rift a year ago, which offered the players an innovative and olfactory immersion, Ubisoft returns with a unique hearing experience, involving the fans directly into the game’s creation.CreditsUBISOFTSenior Vice President & Marketing, EMEAGeoffroy SardinVP, Marketing, EMEA Guillaume CarmonaAssociate Director, Marketing, EMEA Sarah MoisonBrand Manager, EMEA Louis TrupinP.R. Manager, EMEA Sarah BattoueBUZZMAN​President and Executive Creative DirectorGeorges Mohammed-ChérifVice - President Thomas GrangerGeneral Director Julien LevilainCreative Director Louis AudardCreative Director Tristan DaltroffArtistic Director Louis AudardCopywriter Tristan DaltroffAssistant Artistic DirectorEdouard JacquelinHead of Account Thomas CrouzetStrategic Planner Clément ScherrerHead of Digital & Innovation François PhanDigital Producer Christelle PereiraHead of TV Production Vanessa BarbelTV Producer Benoit CrouetMotion Designer Théo BerdrinHead of PR & Communication Amélie JuilletPR & Communication Assistant Kenza Bennani Julie Claeyman Suzanne LanglaisDigital Studio Merci MichelProduction SovageSound Production SchmoozeDirector Julian NodolwskyProducer Franck Annese