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瓶子
案例简介：在发布了 “酒精，大麻或非法毒品使用后的全国驾驶调查” 之后，MADD Canada发布了一系列新的公共服务公告，以进一步了解所发现的令人不安的不良驾驶趋势。Psa是对瓶子中信息的艺术定向致敬，其中模型崩溃设置在一些世界上最具标志性的酒精瓶中。在这种情况下，“信息” 是消耗瓶子内的东西并选择落后于方向盘可能会造成严重后果。碰撞模型是由模型制造商Matthew Kett手工制作的。为了实现对瓶子中消息 (或船只) 的艺术定向致敬，这些视频是由摄影师阿德里安·阿姆斯特朗 (Adrian Armstrong) 用机械臂拍摄的，单拍风格，并由边锋制作特效。加拿大Rethink为反对酒后驾车的母亲制作的综合广告，类别为: 公共利益，非政府组织。
瓶子
案例简介：Following the release of their 'National Survey On Driving After Alcohol, Cannabis, Or Illicit Drug Use', MADD Canada has debuted a series of new public service announcements to bring further awareness to the disturbing impaired driving trends uncovered. The PSAs are an art directional homage to a message in a bottle, wherein model crashes are set inside some of the world’s most iconic alcohol bottles. In this case, the ‘message’ is that grave consequences can result from consuming what’s inside the bottle and choosing to get behind the wheel. The crash models were handmade by model builder Matthew Kett. To achieve this art directional homage to messages (or ships) in a bottle, the videos were shot with a robotic arm, single-take style by photographer Adrian Armstrong, and finished with special effects by Wingman. Integrated advertisement created by Rethink, Canada for Mothers Against Drunk Driving, within the category: Public Interest, NGO.
Bottles
案例简介：在发布了 “酒精，大麻或非法毒品使用后的全国驾驶调查” 之后，MADD Canada发布了一系列新的公共服务公告，以进一步了解所发现的令人不安的不良驾驶趋势。Psa是对瓶子中信息的艺术定向致敬，其中模型崩溃设置在一些世界上最具标志性的酒精瓶中。在这种情况下，“信息” 是消耗瓶子内的东西并选择落后于方向盘可能会造成严重后果。碰撞模型是由模型制造商Matthew Kett手工制作的。为了实现对瓶子中消息 (或船只) 的艺术定向致敬，这些视频是由摄影师阿德里安·阿姆斯特朗 (Adrian Armstrong) 用机械臂拍摄的，单拍风格，并由边锋制作特效。加拿大Rethink为反对酒后驾车的母亲制作的综合广告，类别为: 公共利益，非政府组织。
Bottles
案例简介：Following the release of their 'National Survey On Driving After Alcohol, Cannabis, Or Illicit Drug Use', MADD Canada has debuted a series of new public service announcements to bring further awareness to the disturbing impaired driving trends uncovered. The PSAs are an art directional homage to a message in a bottle, wherein model crashes are set inside some of the world’s most iconic alcohol bottles. In this case, the ‘message’ is that grave consequences can result from consuming what’s inside the bottle and choosing to get behind the wheel. The crash models were handmade by model builder Matthew Kett. To achieve this art directional homage to messages (or ships) in a bottle, the videos were shot with a robotic arm, single-take style by photographer Adrian Armstrong, and finished with special effects by Wingman. Integrated advertisement created by Rethink, Canada for Mothers Against Drunk Driving, within the category: Public Interest, NGO.
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