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忠诚度测试信封
案例简介：在塞尔维亚，特定的蓝色信封多年来一直被用作法庭或军事邀请; 在 90 年代初的战时，甚至作为参军请求。由于这些政府信封需要亲自交给并由收到信封的人签名，许多人千方百计避免。多年来，蓝色信封自然成为诚实、忠诚、法律主义和对法律尊重的 “考验”。 正如我们所知，我们用它来解决我们客户德尔塔 Generali 的非常具体的问题: 他们需要缩小他们公司财务经理的候选人名单。我们把信封里的面试邀请发给了所有的候选人，因为我们知道只有最忠诚、最诚实的候选人才会接受邀请并出席面试。
忠诚度测试信封
案例简介：In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law. As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.
Loyalty test envelope
案例简介：在塞尔维亚，特定的蓝色信封多年来一直被用作法庭或军事邀请; 在 90 年代初的战时，甚至作为参军请求。由于这些政府信封需要亲自交给并由收到信封的人签名，许多人千方百计避免。多年来，蓝色信封自然成为诚实、忠诚、法律主义和对法律尊重的 “考验”。 正如我们所知，我们用它来解决我们客户德尔塔 Generali 的非常具体的问题: 他们需要缩小他们公司财务经理的候选人名单。我们把信封里的面试邀请发给了所有的候选人，因为我们知道只有最忠诚、最诚实的候选人才会接受邀请并出席面试。
Loyalty test envelope
案例简介：In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law. As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.
忠诚度测试信封
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Loyalty test envelope
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基本信息
- 广告品牌： Delta Generali
- 发布日期： 2010-08-01
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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