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CoorDown: 小型招聘链
案例简介:
CoorDown: 小型招聘链
案例简介:
CoorDown: The Hiring Chain by SMALL
案例简介:
CoorDown: The Hiring Chain by SMALL
案例简介:
CoorDown: 小型招聘链
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CoorDown: The Hiring Chain by SMALL
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Sting, of The Police fame, has helped mark World Down Syndrome Day with a new advert showcasing the ripple effects of inclusivity.Devised by New York creative agency Small, the emotive piece draws on the vocal talent of Sting to deliver an up-tempo jazz-infused ode to a young bakery worker named Simone, who happens to have Down syndrome.CoorDown has produced a relatable tale of virtuous recruitment in the form of Simone, who makes such an impression on her customers that one – a lawyer – goes on to himself recruit a man with Down syndrome.Communicating the inspirational chain reactions that can improve everyday life, the heartfelt piece marries Sting’s evocative vocals with video direction by Rich Lee via Indiana to craft a modern-tale of uplifting acts. The campaign has the support of LinkedIn, which has partnered with Hiring Chain to promote its aims.
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