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同性恋运动 “击剑”
案例简介：EntrySummary 最近，有很多关于职业运动员作为同性恋出柜的新闻报道。但是为什么这应该是新闻呢？“同性恋运动员” 不应该被认为是 “运动员” 吗？加拿大性别和性多样性中心 (CCGSD) 创建了一个体育包容项目，旨在教育运动员、教练和公众接受 LGBTQ 人参加体育运动。这项运动包括报纸、海报和这些电视广告，CCGSD 用来提高对这项运动的认识，并联系 CCGSD 了解更多信息。 简要解释 这个镜头拍摄了一个体育赛事的镜头，但是播音员在整个镜头中称其中一个运动员是同性恋, 让人们意识到在媒体和文化中，我们仍然认为一些运动员是同性恋运动员是多么荒谬。
同性恋运动 “击剑”
案例简介：EntrySummary Recently, there has been much news reporting on professional athletes coming out of the closet as gay. But why should this be news? Shouldn't 'gay athletes' just be considered 'athletes'? The Canadian Centre for Gender and Sexual Diversity (CCGSD) have created a sports inclusion program designed to educate athletes, coaches, and the public about acceptance of LGBTQ people in sport. This campaign included newspaper, posters and these television ads that the CCGSD used to create awareness of the campaign, and to contact the CCGSD to learn more. BriefExplanation This spot shots footage of a sporting event, but the announcer refers to one of the athletes as gay throughout the entire spot, bringing to life the notion of how absurd it is that in media and culture, we still identify some athletes as gay athletes.
Gay Sports 'Fencing'
案例简介：EntrySummary 最近，有很多关于职业运动员作为同性恋出柜的新闻报道。但是为什么这应该是新闻呢？“同性恋运动员” 不应该被认为是 “运动员” 吗？加拿大性别和性多样性中心 (CCGSD) 创建了一个体育包容项目，旨在教育运动员、教练和公众接受 LGBTQ 人参加体育运动。这项运动包括报纸、海报和这些电视广告，CCGSD 用来提高对这项运动的认识，并联系 CCGSD 了解更多信息。 简要解释 这个镜头拍摄了一个体育赛事的镜头，但是播音员在整个镜头中称其中一个运动员是同性恋, 让人们意识到在媒体和文化中，我们仍然认为一些运动员是同性恋运动员是多么荒谬。
Gay Sports 'Fencing'
案例简介：EntrySummary Recently, there has been much news reporting on professional athletes coming out of the closet as gay. But why should this be news? Shouldn't 'gay athletes' just be considered 'athletes'? The Canadian Centre for Gender and Sexual Diversity (CCGSD) have created a sports inclusion program designed to educate athletes, coaches, and the public about acceptance of LGBTQ people in sport. This campaign included newspaper, posters and these television ads that the CCGSD used to create awareness of the campaign, and to contact the CCGSD to learn more. BriefExplanation This spot shots footage of a sporting event, but the announcer refers to one of the athletes as gay throughout the entire spot, bringing to life the notion of how absurd it is that in media and culture, we still identify some athletes as gay athletes.
同性恋运动 “击剑”
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Gay Sports 'Fencing'
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基本信息
- 广告战役： #The Canadian Centre for Gender and Sexual Diversity-影视-e432#
- 广告品牌： The Canadian Centre for Gender and Sexual Diversity
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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